Help a Reporter Out (HARO) vs PR Newswire

• Pushes PR opportunities right to your desktop several times a day
• Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
• Provides an easy way to contact reporters with relevant information
• Media outlets are verified for you

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• User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
• Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
• Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.

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• I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
• Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
• I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.

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• The pricing structure is comprehensive, depending on how far you want your release to go.
• Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
• PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).

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• A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.

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• We lost one of our pre paid distributions due to the expiration date
• We would like to see more communication between the client and the representative or account manager
• We have had success in getting larger publications to pick up our over the wire publication

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