What users are saying about
16 Ratings
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Score 5.5 out of 100
23 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Help a Reporter Out (HARO)

I think for junior staff to learn the very basics, Help a Reporter Out (HARO) is helpful. I think it is not a bad thing to check daily, but there are much better and thoughtful ways to get stories for clients. Checking once or twice a day is fine, but wouldn't rely on it to do my job.
Anonymous | TrustRadius Reviewer

PR Newswire

PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.
Anonymous | TrustRadius Reviewer

Pros

Help a Reporter Out (HARO)

  • Connects reporters to experts
  • Allows organization to gain media exposure by helping reporters with specific requests and questions
  • Updates regularly, with three daily emails
  • Establishes relationships between members of your organization and reporters
Jessica Herrera | TrustRadius Reviewer

PR Newswire

  • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
  • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
  • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
Cindy Arco | TrustRadius Reviewer

Cons

Help a Reporter Out (HARO)

  • Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.
Anonymous | TrustRadius Reviewer

PR Newswire

  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
Richard Angeloni | TrustRadius Reviewer

Usability

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) 10.0
Based on 1 answer
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
Melanie Downey | TrustRadius Reviewer

PR Newswire

PR Newswire 8.0
Based on 1 answer
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
Richard Angeloni | TrustRadius Reviewer

Support Rating

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) 1.0
Based on 2 answers
I have never used their support team before, so I cannot judge. I assume it would be fine.
Anonymous | TrustRadius Reviewer

PR Newswire

PR Newswire 6.5
Based on 4 answers
Overall, it's a great product, but it is very expensive. There are cheaper programs out there but they also do not hit as many top-tier outlets as PR Newswire does. I recommend PR Newswire when you have important news that may not get the attention it deserves, and that you want in the hands of top-tier outlets.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Help a Reporter Out (HARO)

These products I mentioned are a little different because they are used by more mainstream journalists which is a huge advantage. PR Newswire is email-based product similarly to HARO but Cision is a huge database of media contact information which is great if you want to take the initiative to find something on your own. HARO is great because it goes the extra step in connecting both parties based on a common idea. It's similar to PR Newswire but the fact that it's free makes it a great resource for anyone
Anonymous | TrustRadius Reviewer

PR Newswire

PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.
Dan Lobring | TrustRadius Reviewer

Return on Investment

Help a Reporter Out (HARO)

  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
Lisa Strong | TrustRadius Reviewer

PR Newswire

  • We lost one of our pre paid distributions due to the expiration date
  • We would like to see more communication between the client and the representative or account manager
  • We have had success in getting larger publications to pick up our over the wire publication
Ashley Taylor | TrustRadius Reviewer

Pricing Details

Help a Reporter Out (HARO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Help a Reporter Out (HARO) Editions & Modules

Additional Pricing Details

PR Newswire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PR Newswire Editions & Modules

Edition
Newswire Digital$1991
Newswire Digital Plus$4491
Newswire State$4991
Newswire National$7991
Newswire Global$1,6491
Newswire Canada$6491
Newswire UK$6491
Newswire Asia$6491
Newswire Latin America$9491
Newswire Financial$7991
  1. per release
Additional Pricing Details

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