The Heroku Platform, now from Salesforce, is a platform-as-a-service based on
a managed container system, with integrated data services and ecosystem for deploying modern apps. It takes an app-centric
approach for software delivery, integrated with developer tools and
workflows. It’s three main tool are: Heroku Developer Experience (DX), Heroku
Operational Experience (OpEx), and Heroku Runtime.
Heroku Developer Experience (DX)
Developers deploy directly from tools like…
$85
per month
Agentforce Marketing
Score7.6 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Heroku is very well suited for startups looking to get a server stack up and running quickly. There is little to no overhead when managing your instances. However, you'll need a background in basic DevOps or system management to make sure everything is set up correctly. In addition, it's easy to accidentally go crazy on pricing. Make sure you're only creating the server instances you need to run the base application and set up an auto-scaler plugin to handle peaks.
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I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Heroku has a very simple deployment model, making it easy to get your application up-and-running with minimal effort. We can focus on our efforts the unique aspects of our application.
The robust add-on marketplace makes it easy to try out new approaches with minimal effort and investment -- and when we settle on a solution, we can easily scale it.
Heroku's support is quite good -- their staff is quite technical and willing to get into the weeds to diagnose even complicated problems.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Large price jumps between certain resource tiers (2x Dyno for $50 per month versus Performance Dyno for $250). Free Postgres next jumps to $50 per month.
Marketing/Branding to non-technical stakeholders. As the years pass, I've had to fight more to convince stakeholders on the value of Heroku over AWS.
Improve Buildpack documentation. This is one area where Heroku's documentation is fairly confusing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Heroku is easy to use, services a ton of functions for you out of the box, and provides a means to get a software product off the ground and managed quickly and easily. The tools provide allows a small to medium size org to move very quickly. The CLI tools provided make managing an entire technical infrastructure simple.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Easy to use web based console and easy to use command line tools; deployment is done directly from a GIT repository. What more could you ask for? The one thing that keeps me from giving it a 10 is that custom build packs are almost incomprehensible. We used one for a while because we needed cairo graphics processing. Fortunately, I was able to figure out a different way to do what we needed so that we could get off the custom build pack.
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.
It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Heroku is the more expensive option for hosting compared to some of the cloud platforms we investigated, but it's worth it for us because of the plug-and-play nature of Heroku deployment. We can be up and running in a few minutes and know with precision how much it will cost us each month to run the application, unlike Amazon Web Services where you have to go to great pains to configure it correctly or else you might end up with a shocking monthly bill. Overall, spending the time to configure Amazon Web Services or one of its competitors is likely the more affordable and powerful choice, because you have control over so many specifics of the configuration. But it also requires the burden of continuing to maintain and update your AWS instance, whereas with Heroku they take care of security fixes and platform upgrades. It's a great service and we are happy to pay the extra cost for the value-adds Heroku provides.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
