Hetzner IaaS vs. Mixpanel

Very affordable cloud server solution for people who can set up their own servers. There are quite a lot of regions (but sadly no Frankfurt) as well as a lot of templates to get started quickly with the servers, including Coolify, which allows you to run a PaaS inside Hetzner without too much hassle.

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As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

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• VPS/Cloud servers.
• Networking
• Load balancers.
• Configuration via UI.
• Volumes

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• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

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• No-downtime upgrade - lately we've had 2 forced downtimes because of planned maintenance, which is not very nice, but we managed.
• Managed databases would be amazing.
• Any kind of PAAS for running containerized apps (even though I think that's past what they want to be).

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• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

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It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

I think the UI is best-in-class, really. The UX is very though-through and nothing is missing or out of place. Kudos to their designer. Design is great, but they also have a CLI, which could be quite handy for AI agents. I think it has the foundation to scale the offering into something great, given the quality of everything they put out.

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Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

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We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

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Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

We chose it because of price, because it's like 5-6 times cheaper while offering top-tier features and quality for a SAAS business. Also, we observed that they kept adding new features, so we were sure we could stick with them (Volumes, Private Networks, and other features were added after we had already become customers).

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• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

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• Hetzner allowed us to retain great margins on our business.
• Hetzner allowed us to experiment with various self-hosted tools to safe money.
• It allows us to run the fast http servers without breaking the bank.

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• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info