Mixpanel is a useful analytics tool but leaves a little bit to be desired.
August 14, 2013
Mixpanel is a useful analytics tool but leaves a little bit to be desired.

Score 7 out of 10
Vetted Review
Verified User
Software Version
Business
Modules Used
- Engagement Plans
Overall Satisfaction
Pros
- Segmentation - allows us to look at different groups of users and how they respond to our game.
- First Time Experience - Tutorial funnels help us identify problem areas of our tutorial and ultimately we can onboard more users.
- Retention - tells us if we are retaining new and existing users.
Cons
- Mixpanel charges based on data points which can encourage skimping on important data points.
- Takes a while to get used to the interface.
- Increase in conversion rate.
- Increase in spend from existing paying users.
Product Usage
- User Engagement.
- User Retention.
- Monetization.
Evaluation and Selection
We were previously not using analytics.
Short List - Flurry, Swrve, Mixpanel, Apsalar.
Mixpanel gave us more flexibility than a free provider, but it was still reasonably priced. A great value in the mobile space.
Mixpanel gave us more flexibility than a free provider, but it was still reasonably priced. A great value in the mobile space.
Implementation
- Implemented in-house
Training
- Self-taught
The product was somewhat difficult to learn without training. I would not recommend this approach to users. Either set up a training with Mixpanel or talk to someone who has used the product.
Support
No - Mixpanel already has a monthly fee. Could not afford more costs associated with the product.
Comments
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