Mixpanel is a useful analytics tool but leaves a little bit to be desired.
Anonymous | TrustRadius Reviewer
August 14, 2013

Mixpanel is a useful analytics tool but leaves a little bit to be desired.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Business

Modules Used

  • Engagement Plans

Overall Satisfaction

  • Segmentation - allows us to look at different groups of users and how they respond to our game.
  • First Time Experience - Tutorial funnels help us identify problem areas of our tutorial and ultimately we can onboard more users.
  • Retention - tells us if we are retaining new and existing users.
  • Mixpanel charges based on data points which can encourage skimping on important data points.
  • Takes a while to get used to the interface.
  • Increase in conversion rate.
  • Increase in spend from existing paying users.
Not convinced it provides enough value over a free analytics provider to justify the monthly cost.
Good product overall. Useful, but sometimes difficult to justify the cost compared to a free provider.

Product Usage

  • User Engagement.
  • User Retention.
  • Monetization.

Evaluation and Selection

We were previously not using analytics.
Short List - Flurry, Swrve, Mixpanel, Apsalar.

Mixpanel gave us more flexibility than a free provider, but it was still reasonably priced. A great value in the mobile space.

Implementation

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

Training

The product was somewhat difficult to learn without training. I would not recommend this approach to users. Either set up a training with Mixpanel or talk to someone who has used the product.

Support

Support is decent, nothing amazing.
No - Mixpanel already has a monthly fee. Could not afford more costs associated with the product.