Item: Mixpanel
Rating: 9
Author: Manan Vora

Overall Satisfaction with Mixpanel

Use Cases and Deployment Scope

We use Mixpanel to get an understanding of our SaaS user metrics. Mixpanel stores and displays user engagement and event data really well which lets us visualize the effectiveness of our software. The drop off points, block points etc. can be visualized fairly easily on Mixpanel and we can even send out targeted messages using the same platform.

Pros and Cons

Pros

Simple and easy to set up and well documented.
Event data and the ability to send messages being integrated works really well.
Reports are easy to peruse.
Mobile app is handy.

Cons

A smaller paid plan would be great, instead of the $89 right now.
Additional user tracking features in one system would be great to have.

Return on Investment

User event data has helped us improve our product, which has increased subscriptions.
Being able to send helpful messages to some users who drop off after certain events has helped us reduce our churn.
We have been able to identify the Monthly super-active users, understand their usage of our product, which we use to conduct focus groups to help us shape the product.

Alternatives Considered

Heap

Mixpanel was fairly simpler to set up and the pricing metrics were easier for us to keep track of.
Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's mobile app also helped shape our decision since at the time, they had the best reporting app.

Support Rating

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Key Insights

Do you think Mixpanel delivers good value for the price?

Yes

Are you happy with Mixpanel's feature set?

Yes

Did Mixpanel live up to sales and marketing promises?

Yes

Did implementation of Mixpanel go as expected?

I wasn't involved with the implementation phase

Would you buy Mixpanel again?

Yes

Other Software Used

Segment, Google Analytics, ClickUp, Intercom, Slack

Likelihood to Recommend

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.

Comments

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Perfect for bootstrapping and early-stage SaaS founders

Software Version

Modules Used