How Mixpanel Fits into the Growth/Marketing Tech Stack
January 23, 2018
How Mixpanel Fits into the Growth/Marketing Tech Stack
Score 8 out of 10
Vetted Review
Verified User
Software Version
Business
Modules Used
- Engagement Plans
- People Plans
Overall Satisfaction with Mixpanel
The entire company relied on data from Mixpanel to evaluate product feature adoption and to understand user flows. It was very useful to understand where users fell off during the onboarding phase and if users were successfully adopting new areas of the product. Many times people will assume high usage in areas of the product, but this made it very easy to argue the success of each feature release.
- Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
- Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
- The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
- I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
- The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
- I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
- Great visibility on product usage for both tech and non-technical team members
- Free version lasted me a long time and was great for testing it out
- Business plan was worth the spend based on the value the entire team got from the reports
- There was not really any other competitors for this specific use case that had a chance
- We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
- Other solutions out there seemed to be too expensive and this was the most recommended
- Heap seemed to be the best OTHER option but didn't take the time to evaluate