Advanced Analytics with Mixpanel
September 11, 2013

Advanced Analytics with Mixpanel

Douglas Wright | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Engagement Plans

Overall Satisfaction

Pros

  • Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.

Cons

  • Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.
  • Using Mixpanel, we are able to analyze the use of our product in real time, with real customers, and improve upon any flaws. We can also see how our visitors interact with our site, and help streamline the process for them to take the actions we want.
Mixpanel is a great tool for real analytics data. I can't perceive using anything better.

Product Usage

  • We use Mixpanel to measure user activity on our website and within our SaaS application.

Evaluation and Selection

We switched from KISSmetrics to Mixpanel.
We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose Mixpanel over KISSmetrics.

Implementation

Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
  • Implemented in-house

Training

  • Online training
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Support

Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
No - We are fine with email support, as Mixpanel tends to respond very quickly.

Comments

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