What users are saying about

Mixpanel

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Top Rated
90 Ratings

Mixpanel

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Top Rated
90 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
No photo available

Pros

  • Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
  • Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
  • The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
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Cons

  • Layman's access to data exports is not great, unfortunately. The structure of the data when exported from nice and clean "Export" buttons is such that you can't really squeeze additional insight and custom analysis out of it. It often comes summarized so that the only real use would be creating custom dashboards, not running custom analysis.
  • The data export API could also be a bit more open. Restrictions on the types of operations that can access the data make it more clumsy than it should be to extract your information.
  • There are a few minor disconnects in the main reporting tools that make it so that you can't add that one last filter, or that one last dimension. For example, you might be able to see trends by city, and you see trends in conversion funnels, but you can't see trends in conversion funnels broken out by city.
Marshal Gaddis profile photo

Likelihood to Renew

Mixpanel8.2
Based on 12 answers
It's easy to implement and comprehensive in the types of events and properties that it's able to track. It's intuitive to use and visualizes information beautifully. Despite some shortcomings, which I'm sure that other analytics programs such as Google would have as well, Mixpanel is a good bet for web and mobile analytics.
Dianna Bai profile photo

Usability

Mixpanel9.0
Based on 1 answer
great, slick and clean interface
No photo available

Support

Mixpanel8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

Online Training

Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose Mixpanel over KISSmetrics.
Douglas Wright profile photo

Return on Investment

  • It helps us better understand our product metrics and make the right decisions based on that
No photo available

Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details