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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    Mixpanel
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Mixpanel
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    Mixpanel
    Considered Both Products
    Mixpanel
    Chose Mixpanel
    We actually use both. Mixpanel is more customisable for me. Tableau has more fixed data
    Incentivized
    Chose Mixpanel
    Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the …
    Incentivized
    Chose Mixpanel
    We chose it to strengthen internal communication to work more organized and productive. Objective achieved.
    Incentivized
    Chose Mixpanel
    Mixpanel is critical for measuring customer and consumer actions through behavioral messaging by allowing notifications to be sent based on their actions; can be deployed on all major platforms, including mobile; facilitates interactive reports to answer questions about …
    Incentivized
    Chose Mixpanel
    Google Analytics also has a free option and can be utilized in parallel or as a stand-alone system, it will provide most of the features that are required. but lacks live data tracking so Mixpanel is that alternative that anyone can look for. particularly if your project is …
    Incentivized
    Chose Mixpanel
    Mixpanel is a more tailored solution focused on customers and products. Google Analytics behaves more like a generic tool and may require a bit of effort to set up with best practices and actionable data. Mixpanel has a more likable user interface, compared to GA, which can be …
    Incentivized
    Chose Mixpanel
    Mixpanel is much nicer to use and gives a better UX. However, it doesn't offer historical data that wasn't initially defined as to-be-collected, integration with Salesforce, and requires developers to make changes to the code in order to be able to query for some insights. We …
    Incentivized
    Chose Mixpanel
    It’s hard to compare Google Analytics to Mixpanel because Google Analytics doesn’t measure app data, however Google Analytics has a much easier to use platform in my opinion. Google Analytics does not give you as much user data as Mixpanel does though. Mixpanel is definitely …
    Incentivized
    Chose Mixpanel
    Mixpanel was fairly simpler to set up and the pricing metrics were easier for us to keep track of.
    Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's …
    Incentivized
    Chose Mixpanel
    These two aren't the same but can fulfill some of the funnel optimisation purposes of Mixpanel.
    Incentivized
    Chose Mixpanel
    Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about.
    Incentivized
    Chose Mixpanel
    Mixpanel does what it does very well. We sometimes don't see it as the only tool in the arsenal. When combined with other solutions, we get a more complete picture. It also allows us to validate data across different tools.

    While Heap isn't as simple as Mixpanel, its major …
    Incentivized
    Chose Mixpanel
    Mixpanel has a much better UX and the toolset provided by Mixpanel helps us solve our needs in a better way.
    Incentivized
    Chose Mixpanel
    I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price.
    Incentivized
    Chose Mixpanel
    Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool …
    Incentivized
    Chose Mixpanel
    Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one …
    Incentivized
    Chose Mixpanel
    We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are …
    Incentivized
    Chose Mixpanel
    Mixpanel has a free plan and looks more up to date than Kissmetrics. We use Google Analytics and Mixpanel together. We stopped use Kissmetrics simply because there is not enough time to use 3 analytics platform with so many features and capabilities.
    Incentivized
    Chose Mixpanel
    We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for …
    Incentivized
    Chose Mixpanel
    Mixpanel has pretty powerful mobile users' behavior analytics when comparing to its competitors on a market. Also, Mixpanel offers a lot of capabilities for free, it has an up-to-date, user friendly interface, quick and very professional customer support, reports that you can …
    Incentivized
    Chose Mixpanel
    We use Google Analytics as our primary website analytics platform and Mixpanel as an addition to Google Analytics. We have chosen Mixpanel over Tableau and Moz because Mixpanel offers pretty decent free version that has many features we needed. We are pretty satisfied with …
    Incentivized
    Chose Mixpanel
    We also use Google Analytics to analyze our web and mobile app data. We noticed that although Google Analytics is a great tool with a lot of useful insights, Mixpanel gives us more data about our mobile users. So, I would say that Mixpanel does a better job on a mobile side.
    Incentivized
    Chose Mixpanel
    Mixpanel got lots of praise from trusted colleagues. And they were right. It is powerful, affordable, and easy to use. It integrates with Segment which made it very easy for us to implement multiple metrics tools. It has great visuals and powerful
    Incentivized
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    Best Alternatives
    Mixpanel
    Small Businesses
    PostHog
    Score8.3 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    Mixpanel
    Likelihood to Recommend
    9.0
    (50 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    Usability
    9.0
    (2 ratings)
    Support Rating
    1.0
    (8 ratings)
    Online Training
    8.0
    (2 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    User Testimonials
    Mixpanel
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.