Hevo Data vs. Lotame

It is of great help for unstructured data sources. The way Hevo Data flattens the high nested data is amazing. Schema management is also good by Hevo Data. The way it's tell about the data type and then we can identify any error in the model. Additionally, It is very easy to setup for any new user and once model is created then we do not have to worry about the script maintenance and updating the script daily.

Incentivized

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

Incentivized

• Extract
• Load
• Transform
• Support

Incentivized

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

Incentivized

• Support - their support teams try to be helpful, but often miss the mark
• Error logging - we've run into a few issues debugging errors and limited support is provided by Hevo

Incentivized

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

1. Cost efficient 2. Creation of automated pipeline 3. Can load data from multiple data sources 4. Updates data in near real-time - We were able to get near real time insights from the data model which we have created in hevo 5. It has good integration with different BI tools

Incentivized

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

• Comprehensive results from the data processing is a perfect approach from the tool.
• Authentic data models brings a high automation process and more productivity.
• Expansive data sourcing brings clarity and genuine results after inferential analytics.

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.