HeyOrca vs. Twist: Team Messaging

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.

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If you have no existing messaging solution, Twist is a viable option. I can't find any reason to recommend it ahead of Slack, Spaces, Teams, Discord, etc. This is one more solution with team messaging functionality, and file sharing, and message archiving/searching. If budget is an issue, Twist can be replaced with a free solution like Discord.

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• Provides client friendly view that allows clients to easily see what content will look like on their social platforms.
• Provides a one-stop option for multiple client and platform content to live.
• Great customer service and extremely responsive help center.
• Easy to use and learn interface.

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• Messaging
• Team communication
• Email updates

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• We had some issues with the timing of posts and posts not going out when they updated their platform recently.
• Missing out on posting directly to Instagram (we have to use another platform for this).
• Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.

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• Does nothing to stand out from other messaging apps
• Boring
• Feature parity with everything else on the market

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We decided today that we were renewing our use

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Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team

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Support is really helpful and always giving their best to assist us.

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HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a B2B product in my opinion.

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Does not stand out at all. I can't think of any reason to select Twist over more popular choices like Slack, Teams, Discord, or Spaces. We use Twist because it forced on us by a specific scenario. Otherwise, we would just use an existing platform (ex: Slack) to handle this communication

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• Sustains our clients due to its layout and user-friendliness
• Doesn't really allow for a lot of SEO work in the platform which doesn't help get clients

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• None that can be directly tied to Twist
• We were forced to use Twist in a certain environment, but no change to our ROI
• Provides one more place to look, one more place to try and find messages.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info