HG Insights Platform vs. Cortana (discontinued)

If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.

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It's easy for anyone who is expecting some simple AI problems like fetching the keywords, understanding the intent, language translation, etc. to be solved from an existing database and all they need is to connect to their APIs via a subscription model. But for complex use cases, there is still room for improvement like customization of underlying AI models for a specific use case like identifying some unique identifiers with respect to industry.

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• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

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• Being hosted in Azure solves a massive hosting problem
• The language understanding system has the ability to revolutionize many vertical markets
• Integrating with Cortana Analytics was really simple due to easy to understand documentation

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• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

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• More partnerships with colleges and schools to increase the workforce with technical knowledge (increase local workforce)
• Have more online training and documentation in other languages
• Have affordable prices for students

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We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.

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It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

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- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

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IBM Watson Assistant has been early into this market and has improved a lot over time compared to Azure AI Cortana. More documentation related to the services. But Ease of integration Azure AI ranks over IBM Watson Assistant. And again in terms of services offered under the ecosystem, Azure AI precedes IBM Watson Assitant.

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• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

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• Difficult to ascertain the ROI as we are a software house who have developed a module in our application using Cortana. However for companies that use our software I would say the use of sentiment analysis in our application could free up at least 1 full time resource to be used elsewhere in their organisation.

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