What users are saying about
6 Ratings
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Score 10 out of 100
51 Ratings
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Score 7 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.6

    HiConversion

    86%

    IBM Digital Analytics

    Feature Set Not Supported
    N/A
    HiConversion ranks higher in 16/16 features

    a/b experiment testing

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Split URL testing

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Multivariate testing

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Cross-browser testing

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Mobile app testing

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Test significance

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Advanced code editor

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Preview mode

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment workflow and approval

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Dynamic experiment activation

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Client-side tests

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    8.3

    HiConversion

    83%

    IBM Digital Analytics

    Feature Set Not Supported
    N/A
    HiConversion ranks higher in 4/4 features

    Standard visitor segmentation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Behavioral visitor segmentation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Traffic allocation control

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Website personalization

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Results and Analysis

    8.5

    HiConversion

    85%

    IBM Digital Analytics

    Feature Set Not Supported
    N/A
    HiConversion ranks higher in 10/10 features

    Heatmap tool

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Click analytics

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Form fill analysis

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Conversion tracking

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Goal tracking

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Test reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Results segmentation

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    CSV export

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HiConversion is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    HiConversion

    100%
    2 Ratings
    7.0

    IBM Digital Analytics

    70%
    23 Ratings

    Likelihood to Renew

    HiConversion

    N/A
    0 Ratings
    6.0

    IBM Digital Analytics

    60%
    19 Ratings

    Usability

    HiConversion

    N/A
    0 Ratings
    9.0

    IBM Digital Analytics

    90%
    1 Rating

    Availability

    HiConversion

    N/A
    0 Ratings
    10.0

    IBM Digital Analytics

    100%
    2 Ratings

    Performance

    HiConversion

    N/A
    0 Ratings
    8.0

    IBM Digital Analytics

    80%
    2 Ratings

    Support Rating

    HiConversion

    N/A
    0 Ratings
    2.0

    IBM Digital Analytics

    20%
    8 Ratings

    Online Training

    HiConversion

    N/A
    0 Ratings
    7.1

    IBM Digital Analytics

    71%
    2 Ratings

    Implementation Rating

    HiConversion

    N/A
    0 Ratings
    9.9

    IBM Digital Analytics

    99%
    4 Ratings

    Configurability

    HiConversion

    N/A
    0 Ratings
    8.0

    IBM Digital Analytics

    80%
    1 Rating

    Product Scalability

    HiConversion

    N/A
    0 Ratings
    9.0

    IBM Digital Analytics

    90%
    1 Rating

    Likelihood to Recommend

    HiConversion

    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Read full review

    IBM

    IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
    Read full review

    Pros

    HiConversion

    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Read full review

    IBM

    • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
    • Fairly straight forward implementation compared to the other major tools
    • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
    • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
    Read full review

    Cons

    HiConversion

    • Nothing but Increase marketing to better explain the technology.
    Read full review

    IBM

    • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
    • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
    • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
    Read full review

    Pricing Details

    HiConversion

    Starting Price

    $0 Per website

    Editions & Modules

    HiConversion editions and modules pricing
    EditionModules
    Community EditionSponsored Trial1
    EnterpriseCustom Quote2

    Footnotes

    1. Per website
    2. Based on revenue and traffic volume

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    IBM Digital Analytics

    Starting Price

    Editions & Modules

    IBM Digital Analytics editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      HiConversion

      No answers on this topic

      IBM

      With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
      Read full review

      Usability

      HiConversion

      No answers on this topic

      IBM

      Very easy to implement and use.
      Read full review

      Reliability and Availability

      HiConversion

      No answers on this topic

      IBM

      Never had any issues
      Read full review

      Performance

      HiConversion

      No answers on this topic

      IBM

      As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
      Read full review

      Support Rating

      HiConversion

      No answers on this topic

      IBM

      Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
      Read full review

      Online Training

      HiConversion

      No answers on this topic

      IBM

      Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
      Read full review

      Implementation Rating

      HiConversion

      No answers on this topic

      IBM

      See previous comment: reading and understanding the encyclopedic implementation guide is a must.
      Read full review

      Alternatives Considered

      HiConversion

      We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
      Read full review

      IBM

      Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
      Read full review

      Scalability

      HiConversion

      No answers on this topic

      IBM

      This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
      Read full review

      Return on Investment

      HiConversion

      • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
      • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
      • The tool was easy to get started with, and I see results, which is important to me.
      Read full review

      IBM

      • We spend too much time trying to work around bugs on the new UI.
      • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
      • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
      Read full review

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