What users are saying about
5 Ratings
20 Ratings
5 Ratings
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Score 8.7 out of 100
20 Ratings
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Score 7 out of 100

Likelihood to Recommend

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines | TrustRadius Reviewer

LeadLander

LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
Michael J. Towle | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

HiConversion
9.5
LeadLander
a/b experiment testing
HiConversion
10.0
LeadLander
Multivariate testing
HiConversion
10.0
LeadLander
Multi-page/funnel testing
HiConversion
10.0
LeadLander
Cross-browser testing
HiConversion
10.0
LeadLander
Test significance
HiConversion
10.0
LeadLander
Advanced code editor
HiConversion
7.0
LeadLander
Preview mode
HiConversion
9.0
LeadLander
Client-side tests
HiConversion
10.0
LeadLander

Audience Segmentation & Targeting

HiConversion
9.5
LeadLander
Traffic allocation control
HiConversion
10.0
LeadLander
Website personalization
HiConversion
9.0
LeadLander

Results and Analysis

HiConversion
9.2
LeadLander
Heatmap tool
HiConversion
9.0
LeadLander
Click analytics
HiConversion
10.0
LeadLander
Conversion tracking
HiConversion
7.0
LeadLander
Results segmentation
HiConversion
10.0
LeadLander
CSV export
HiConversion
10.0
LeadLander
Experiments results dashboard
HiConversion
9.0
LeadLander

Pros

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines | TrustRadius Reviewer

LeadLander

  • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
  • Leadlander is well designed and intuitive to use.
  • Leadlander captures page data and referral that we wouldn't otherwise have.
Dan Sherman | TrustRadius Reviewer

Cons

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines | TrustRadius Reviewer

LeadLander

  • The program does run a little slow sometimes. Some days it takes longer for items to load and if you are trying to look at too long of a time frame for reports, it can take awhile too. I know this is due to all the data it accesses, but time is money. :)
Missy Parrish | TrustRadius Reviewer

Likelihood to Renew

HiConversion

No score
No answers yet
No answers on this topic

LeadLander

LeadLander 8.2
Based on 4 answers
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
Derrick Sibbitt | TrustRadius Reviewer

Alternatives Considered

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines | TrustRadius Reviewer

LeadLander

ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
Anonymous | TrustRadius Reviewer

Return on Investment

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines | TrustRadius Reviewer

LeadLander

  • Leadlander most directly relates to our sales processes. Our sales team is in Leadlander on a daily basis, as well as receiving tasks within SalesForce that identify how our current prospects and even customers are interacting with our site. It has had a positive impact on how we interract with Prospects and learn more about what they are looking for with TigerText.
Tabitha Neatherlin | TrustRadius Reviewer

Pricing Details

HiConversion

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

HiConversion Editions & Modules

Edition
Community EditionSponsored Trial1
EnterpriseCustom Quote2
  1. Per website
  2. Based on revenue and traffic volume
Additional Pricing Details

LeadLander

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LeadLander Editions & Modules

Edition
LeadLander$25.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HiConversion
10.0
LeadLander
7.0

Likelihood to Renew

HiConversion
LeadLander
8.2

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