Hightouch vs. Zaius (discontinued)

Hightouch

Hightouch

9 Reviews and Ratings

Zaius (discontinued)

Zaius (discontinued)

15 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hightouch	Score 9.1 out of 10	N/A	Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse.	$350 per month
Zaius (discontinued)	Score 7.7 out of 10	N/A	Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.	N/A

Pricing

Hightouch

Zaius (discontinued)

Editions & Modules

Starter: $0
Starter: $350
per month
Business: Contact Sales

No answers on this topic

Offerings

Pricing Offerings
Hightouch	Zaius (discontinued)
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Hightouch	Zaius (discontinued)

Best Alternatives
	Hightouch	Zaius (discontinued)
Small Businesses	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10
Medium-sized Companies	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10
Enterprises	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hightouch	Zaius (discontinued)
Likelihood to Recommend	- (0 ratings)	6.7 (6 ratings)
Likelihood to Renew	- (0 ratings)	6.4 (1 ratings)
Usability	- (0 ratings)	2.7 (1 ratings)
Support Rating	- (0 ratings)	7.3 (3 ratings)
Implementation Rating	- (0 ratings)	2.7 (1 ratings)

User Testimonials
	Hightouch	Zaius (discontinued)
Likelihood to Recommend	Hightouch No answers on this topic	Discontinued Products Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty. Incentivized Verified User Anonymous Read full review
Pros	Hightouch No answers on this topic	Discontinued Products It's relatively simple to use Segment building is quick and can be easily customized with field data Chat support is generally fast to respond Incentivized Adam Borbely Digital Marketing Specialist Read full review
Cons	Hightouch No answers on this topic	Discontinued Products Automation of data from other platforms such as our ERP. The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected. Incentivized LM Laura Mahoney Content Manager Read full review
Likelihood to Renew	Hightouch No answers on this topic	Discontinued Products There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting. Incentivized Verified User Anonymous Read full review
Usability	Hightouch No answers on this topic	Discontinued Products Creating reports can be difficult and they aren't very visual. There is not much control you can have with your imported product catalog. Product filters can be difficult to use. Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago. Figuring out how to inject a module onto a page is difficult. Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here. Incentivized Verified User Anonymous Read full review
Support Rating	Hightouch No answers on this topic	Discontinued Products Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one. Incentivized Verified User Anonymous Read full review
Implementation Rating	Hightouch No answers on this topic	Discontinued Products We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Hightouch No answers on this topic	Discontinued Products Oh my goodness, there were many, including: Klaviyo Salesforce Email Marketing Cloud Bronto Marapost (the worst experience we ever had. We used them for the longest year on earth). Silverpop (IBM) I forgot their name but they are based in the middle of nowhere Pennsylvania. Exact Target Active Campaign Get Response Drip SendInBlue And more I cannot remember. We spent over six months looking at everything. Incentivized Steven Laff Principal Read full review
Return on Investment	Hightouch No answers on this topic	Discontinued Products We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website. Incentivized LM Laura Mahoney Content Manager Read full review
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