Hookle vs. Tailwind

Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.

• The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
• The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
• Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.

Incentivized

• When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
• The Tailwind Create is fun and helpful but still hard to use.

Incentivized

Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.

Incentivized

I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

Incentivized

When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.

Incentivized

• Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
• We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
• Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

Incentivized