Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Tailwind
Editions & Modules
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Tailwind
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
—
More Pricing Information
Community Pulse
Tailwind
Considered Both Products
Tailwind
Verified User
Chose Tailwind
I think Tailwind is still the best option for scheduling Pins when compared to the alternatives. That said, for some businesses with more limited content available, utilizing the native Pinterest scheduler or another scheduling platform (such as Later, Hootsuite, or even Canva's…
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Tailwind
Tailwind did not stack up to their claims. It did not meet expectations for designing pins, and it has not been used yet, so we are charged for it. Even pinning was not working correctly, and you would constantly need to reconnect and reschedule pins they missed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Tailwind
Hootsuite - Tailwind was more cost-effective at the time. We haven't look at many others because we are so satisfied with Tailwind at the moment that we are not interested in looking around. Tailwind is always adding new features and is very responsive in answering any questions …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Recruiter in Human Resources at Girls Scouts Western Pennsylvania (Program Development, 1001-5000 employees)
Chose Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Tailwind
There really aren't a lot of products that directly compare with Tailwind. They are kind of in a boat of their own. The closest comparison would probably be Planoly. However, Planoly is more Instagram focused and Tailwind, while it also offers Instagram, is more Pinterest …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Tailwind
Smartly outperforms Tailwind so far, in terms of pin scheduling.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
Tailwind
Listening/monitoring
Comparison of Listening/monitoring features of Tailwind
Feature
Tailwind
9.2
4 Ratings
18% above category average
Boolean keyword searches
9.52 Ratings
Filtering out noise/spam
8.93 Ratings
Sentiment analysis
8.94 Ratings
Broad channel coverage
9.44 Ratings
Publishing
Comparison of Publishing features of Tailwind
Feature
Tailwind
4.7
12 Ratings
54% below category average
Content planning and scheduling
5.912 Ratings
Audience targeting
3.89 Ratings
Content optimization
3.812 Ratings
Workflow management
5.210 Ratings
Engagement
Comparison of Engagement features of Tailwind
Feature
Tailwind
5.7
10 Ratings
35% below category average
Automated routing and prioritization
5.98 Ratings
Customer interaction histories
5.25 Ratings
Bulk actions
5.98 Ratings
Marketing
Comparison of Marketing features of Tailwind
Feature
Tailwind
7.7
8 Ratings
0% below category average
Lead generation
5.07 Ratings
Content marketing
5.98 Ratings
Paid media management
10.05 Ratings
Campaigns and promotions
10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Tailwind
Feature
Tailwind
4.0
12 Ratings
70% below category average
Facebook
1.01 Ratings
Instagram
4.58 Ratings
Pinterest
6.612 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Tailwind
Feature
Tailwind
7.3
10 Ratings
6% below category average
Campaign success analytics
5.29 Ratings
Real-time tracking
7.08 Ratings
Competitor analysis
9.76 Ratings
Account management
Comparison of Account management features of Tailwind
Feature
Tailwind
3.0
8 Ratings
90% below category average
Role-based user permissions & privileges
1.07 Ratings
Mobile access
5.17 Ratings
Best Alternatives
Tailwind
Small Businesses
Sendible
Score7.2 out of 10
Medium-sized Companies
Emplifi
Score8.9 out of 10
Enterprises
Salesforce Marketing Cloud Social Studio (discontinued)
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
