What users are saying about
9 Ratings
9 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Tailwind

Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.
heather figi profile photo

Feature Rating Comparison

Publishing

Tailwind
8.4
Content planning and scheduling
Tailwind
9.1
Audience targeting
Tailwind
7.4
Content optimization
Tailwind
8.1
Workflow management
Tailwind
8.9

Engagement

Tailwind
7.5
Automated routing and prioritization
Tailwind
6.1
Bulk actions
Tailwind
8.8

Marketing

Tailwind
8.0
Lead generation
Tailwind
8.7
Content marketing
Tailwind
7.3
Paid media management
Tailwind
8.0
Campaigns and promotions
Tailwind
8.0

Channel coverage/integration

Tailwind
9.7
Instagram
Tailwind
9.5
Pinterest
Tailwind
9.8

Reporting/analytics

Tailwind
7.4
Campaign success analytics
Tailwind
8.6
Real-time tracking
Tailwind
8.7
Competitor analysis
Tailwind
5.0

Account management

Tailwind
7.1
Role-based user permissions & privileges
Tailwind
7.4
Mobile access
Tailwind
6.8

Pros

Tailwind

  • Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
  • Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
  • Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
heather figi profile photo

Cons

Tailwind

  • I wish Tailwind scheduled a certain number of pins to a particular board at once instead of just having a common queue.
  • I'm not a fan of the pricing structure. To get unlimited pins you had to pay in full. Ultimately, that's why my subscription lapsed.
Aleia Walker profile photo

Alternatives Considered

Tailwind

When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
No photo available

Return on Investment

Tailwind

  • I believe there was a slight uptick in traffic when I actively used Tailwind, but I didn't establish strategies that made it significant enough.
Aleia Walker profile photo

Pricing Details

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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