What users are saying about
13 Ratings
13 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
No photo available

Feature Rating Comparison

Listening/monitoring

Tailwind
4.7
Filtering out noise/spam
Tailwind
4.0
Sentiment analysis
Tailwind
4.0
Broad channel coverage
Tailwind
6.0

Publishing

Tailwind
8.3
Content planning and scheduling
Tailwind
9.4
Audience targeting
Tailwind
7.2
Content optimization
Tailwind
8.2
Workflow management
Tailwind
8.5

Engagement

Tailwind
7.2
Automated routing and prioritization
Tailwind
6.7
Bulk actions
Tailwind
7.7

Marketing

Tailwind
8.0
Lead generation
Tailwind
8.8
Content marketing
Tailwind
7.2
Paid media management
Tailwind
8.0
Campaigns and promotions
Tailwind
8.0

Channel coverage/integration

Tailwind
9.1
Instagram
Tailwind
8.4
Pinterest
Tailwind
9.8

Reporting/analytics

Tailwind
7.5
Campaign success analytics
Tailwind
8.7
Real-time tracking
Tailwind
8.3
Competitor analysis
Tailwind
5.4

Account management

Tailwind
7.2
Role-based user permissions & privileges
Tailwind
7.7
Mobile access
Tailwind
6.8

Pros

Tailwind

  • Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
  • Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
  • Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
  • Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
No photo available

Cons

Tailwind

  • The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
  • Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
heather figi profile photo

Alternatives Considered

Tailwind

When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment

Tailwind

  • My follower count has increased by 30% in 12 months.
  • Lead generation has increased by 50% in 12 months.
  • The number of website visitors has increased by 20% in 4 months.
Shawngela Pierce profile photo

Pricing Details

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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