What users are saying about
23 Ratings
23 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Tailwind
9.0
Boolean keyword searches
Tailwind
9.5
Filtering out noise/spam
Tailwind
8.6
Sentiment analysis
Tailwind
8.7
Broad channel coverage
Tailwind
9.2

Publishing

Tailwind
9.2
Content planning and scheduling
Tailwind
9.3
Audience targeting
Tailwind
9.5
Content optimization
Tailwind
8.8
Workflow management
Tailwind
9.4

Engagement

Tailwind
9.5
Automated routing and prioritization
Tailwind
9.9
Customer interaction histories
Tailwind
9.3
Bulk actions
Tailwind
9.2

Marketing

Tailwind
9.8
Lead generation
Tailwind
9.6
Content marketing
Tailwind
9.9
Paid media management
Tailwind
9.9
Campaigns and promotions
Tailwind
9.9

Channel coverage/integration

Tailwind
8.5
Instagram
Tailwind
7.5
Pinterest
Tailwind
9.6

Reporting/analytics

Tailwind
9.7
Campaign success analytics
Tailwind
10.0
Real-time tracking
Tailwind
9.6
Competitor analysis
Tailwind
9.5

Account management

Tailwind
8.9
Role-based user permissions & privileges
Tailwind
10.0
Mobile access
Tailwind
7.9

Pros

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Usability

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Support Rating

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

Pricing Details

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Rating Summary

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