Item: Tailwind
Rating: 8
Author: Verified User

Overall Satisfaction with Tailwind

Use Cases and Deployment Scope

Tailwind streamlines the process for staying active on Pinterest with the least amount of time and effort. Though there are definitely ways the platform can improve, it is still the best option for Pinterest managers to optimize their clients' presence on the platform, increasing both engagement and ultimately more sales.

Pros and Cons

Pros

Scheduling Pins
Spacing out repins

Cons

In my opinion, Tailwind likes to introduce features no one asks for, while failing to address glitches with it's core functionality
Return to their core use
In my opinion, the Tailwind interface is not very user friendly and experiences glitches frequently

Return on Investment

Tailwind has streamlined our workflow, requiring less time to complete the same tasks as before

Usability

Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.

Alternatives Considered

Canva, Later Social and Pinterest for Business

I think Tailwind is still the best option for scheduling Pins when compared to the alternatives. That said, for some businesses with more limited content available, utilizing the native Pinterest scheduler or another scheduling platform (such as Later, Hootsuite, or even Canva's publisher) may be the most cost-effective solution.

Key Insights

Do you think Tailwind delivers good value for the price?

Yes

Are you happy with Tailwind's feature set?

Yes

Did Tailwind live up to sales and marketing promises?

Yes

Did implementation of Tailwind go as expected?

Yes

Would you buy Tailwind again?

Yes

Likelihood to Recommend

I think Tailwind is best for ecommerce based businesses and bloggers. In my experience, it is the best platform for scheduling pins to optimize traffic and sales to websites. However, I have seen limited success for location-based businesses where foot traffic is the goal (such as Museums, event venues, parks, and other places of interest).

Tailwind Feature Ratings

Comments

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Most robust Pinterest scheduling tool available