A great tool to keep your Instagram feed up-to-date and engaging!
January 07, 2019

A great tool to keep your Instagram feed up-to-date and engaging!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Tailwind

I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.
  • One of the very few tools that allows you to preschedule Instagram posts.
  • Suggested hashtag feature is very helpful.
  • I wish you could do multi-image posts on Instagram.
  • I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
1 - As the only person in my organization who uses Tailwind, I cover all of the marketing, social media management, community engagement, and fundraising responsibilities. Since I wear a lot of hats, it's extremely useful to have automation tools like Tailwind at my fingertips.
  • I've been able to be more consistent in my Instagram posting.
  • Growing Instagram audience by strategic hashtagging.
  • Keeping community engagement high with compelling posts.
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

Tailwind Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
9
Audience targeting
8
Content optimization
8
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Lead generation
8
Content marketing
9
Paid media management
9
Campaigns and promotions
9
Google+
Not Rated
Instagram
10
Pinterest
10
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
Not Rated
Role-based user permissions & privileges
9
Mobile access
7