What users are saying about
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Top Rated
225 Ratings
2 Ratings

Hotjar

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Top Rated
225 Ratings
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Score 8.7 out of 100
2 Ratings
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Score 9.7 out of 100

Likelihood to Recommend

Hotjar

Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
Zach Ettelman | TrustRadius Reviewer

SurveySparrow

From our experience, most people that fill out our surveys will do so from a mobile device. Survey Sparrow is perfect for a mobile audience and greatly improves response rates with its chat-style survey format. It is a great option for businesses that want a simple and reliable way to get feedback from their customers and website visitors and don't need extensive customization options. I would highly recommend Survey Sparrow if you want a no-fuss, easy to use survey software that just works. It is also suited for businesses that want the reassurance that they can speak to customer support when needed.
Gary Shouldis | TrustRadius Reviewer

Feature Rating Comparison

Survey Format & Appearance

Hotjar
SurveySparrow
8.1
Survey templates
Hotjar
SurveySparrow
8.4
Themes
Hotjar
SurveySparrow
8.4
Custom logo/branding
Hotjar
SurveySparrow
7.4

Survey Content

Hotjar
SurveySparrow
9.9
Changes to live survey
Hotjar
SurveySparrow
10.0
Question design help
Hotjar
SurveySparrow
10.0
Multiple question types
Hotjar
SurveySparrow
9.7

Survey Logic

Hotjar
SurveySparrow
10.0
Survey logic flexibility
Hotjar
SurveySparrow
10.0

Survey Reporting & Analytics

Hotjar
SurveySparrow
9.3
Response tracking
Hotjar
SurveySparrow
10.0
Data export
Hotjar
SurveySparrow
9.1
Standard reports
Hotjar
SurveySparrow
9.7
Custom reports
Hotjar
SurveySparrow
8.7
Analytics
Hotjar
SurveySparrow
9.1

Survey Administration & Security

Hotjar
SurveySparrow
10.0
Access controls
Hotjar
SurveySparrow
10.0
Compliance
Hotjar
SurveySparrow
10.0

Survey Distribution

Hotjar
SurveySparrow
10.0
Vendor-offered crowdsourcing
Hotjar
SurveySparrow
10.0
Respondent restrictions
Hotjar
SurveySparrow
10.0

Pros

Hotjar

  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Sarah O'Donnell | TrustRadius Reviewer

SurveySparrow

  • Measurement NPS.
  • Getting feedback from customers.
  • We also use for lead generation.
Vitali Kosyrau | TrustRadius Reviewer

Cons

Hotjar

  • Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
  • Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
Anonymous | TrustRadius Reviewer

SurveySparrow

  • There are limits as far as features and design options, and it would be nice to have more customization options.
  • The reporting and analyzing of survey data needs improvement. Exported reports do not show answers to custom text answers, and you can only read them online.
  • Needs more template options for specific use cases.
Gary Shouldis | TrustRadius Reviewer

Likelihood to Renew

Hotjar

Hotjar 5.1
Based on 2 answers
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Patrick Eng | TrustRadius Reviewer

SurveySparrow

No score
No answers yet
No answers on this topic

Usability

Hotjar

Hotjar 9.5
Based on 6 answers
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Halima Satheya | TrustRadius Reviewer

SurveySparrow

No score
No answers yet
No answers on this topic

Support Rating

Hotjar

Hotjar 9.5
Based on 4 answers
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Zach Ettelman | TrustRadius Reviewer

SurveySparrow

No score
No answers yet
No answers on this topic

Alternatives Considered

Hotjar

To be honest, we have only tried Hotjar session recording. I know there are some alternatives but we haven't tried any of them. I think there are none as complete as Hotjar for what you pay (some do heatmaps, other video recording, other polls). And the thing is that all of that is done pretty decent on Hotjar, so I'm not looking for any alternative right now.
Santiago Valdés | TrustRadius Reviewer

SurveySparrow

SurverySparrow is cheaper with better options, and includes built-in email sharing and recurring surveys.
Vitali Kosyrau | TrustRadius Reviewer

Return on Investment

Hotjar

  • User Testing Alternative - Instead of hiring UX testers, we can leverage our actual customers to determine how they use our website. This has helped frame website redesign discussions on several occasions.
  • Landing Page Design - We've designed our landing pages based on user feedback from heatmaps we've gathered from Hotjar. Understanding where to place CTAs and other pieces based on user interaction has helped us streamline our landing page design.
  • Device Usage - Part of the data provided by Hotjar includes which device a user is visiting from. This helps us understand how mobile users work differently than desktop users.
Sasha Fritzel | TrustRadius Reviewer

SurveySparrow

  • With a few short surveys, we were able to introduce improvements that greatly increased ROI.
  • With NPS scoring surveys we were able to catch customer service challenges before they became an issue with our customers.
  • Since Survey Sparrow is so easy to use we regularly create feedback surveys both for our customers and on our website.
Gary Shouldis | TrustRadius Reviewer

Pricing Details

Hotjar

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hotjar Editions & Modules

Edition
Basic$01
Plus39.002
Business$993
  1. 2k pageviews/per day
  2. 10k pageviews per day/per month
  3. 20k pageviews per day/per month
Additional Pricing Details

SurveySparrow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SurveySparrow Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hotjar
9.1
SurveySparrow
9.7

Likelihood to Renew

Hotjar
5.1
SurveySparrow

Usability

Hotjar
9.5
SurveySparrow

Support Rating

Hotjar
9.5
SurveySparrow

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