Hotjar vs. SurveySparrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.2 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
SurveySparrow
Score 9.8 out of 10
N/A
SurveySparrow headquartered in Los Angeles offers their customizable survey platform, deployed via webpage, chatbot with conversational format, or distributable to audience segments.
$19
per month 5000 Responses
Pricing
HotjarSurveySparrow
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Basic
$19
per month 5000 Responses
Essentials
$49
per month 15000 responses
360 Assessments Basic
$59
Per Subject Billed Yearly For upto 100 Subjects
Business
$99
per month 100000 responses
CX Basic
$199
per month 100000 responses
Offerings
Pricing Offerings
HotjarSurveySparrow
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
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HotjarSurveySparrow
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Score 8.3 out of 10
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Score 8.7 out of 10
Medium-sized Companies
Siteimprove
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Score 8.7 out of 10
Jotform
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Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
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User Ratings
HotjarSurveySparrow
Likelihood to Recommend
8.7
(101 ratings)
10.0
(3 ratings)
Likelihood to Renew
5.1
(2 ratings)
-
(0 ratings)
Usability
9.7
(6 ratings)
9.0
(1 ratings)
Support Rating
9.6
(4 ratings)
9.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarSurveySparrow
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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SurveySparrow
Well getting surveys from clients is a hectic job (as a user we all ignore surveys all the time ) SurveySparrow comes to the rescue and provides links to forward your survey on WhatsApp, email, and so many options. You can create a copy of the survey which you created and that is very time efficient. Suppose you have 3 clients and you give them the same service you can add a variable that will simply change the name of the client and the rest of the survey stays the same no need to create a different survey, mega time saver.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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SurveySparrow
  • Creating and sending surveys is very easy and intuitive, no instructions needed. The interface is clean and inviting.
  • The mobile-first interface greatly increases response rates form my experience. Filling out a survey is like text messaging on your phone.
  • Surveys are more conversational in tone rather than an answer to the question style of the survey most other companies offer.
  • The feature set is not as robust as some other survey software but its simplicity makes it easy to use all around.
  • Customer support is very responsive.
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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SurveySparrow
  • Add custom CSS for Premium plan.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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SurveySparrow
No answers on this topic
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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SurveySparrow
User-friendly data is easy to analyze with simple tools. The customer service team is also very helpful, easy to create the survey in less than 5 minutes, engage with your clients on all possible platforms.
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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SurveySparrow
The support team is just a call away and also provides email support.
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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SurveySparrow
We originally used Survey Monkey but found customer support to be unresponsive when we needed it and also the style of surveys you could create were bland and boring, leading to lower response rates. We chose Survey Sparrow for their mobile-first and chat-style survey interface because we have a mobile audience and have found they prefer this style of survey better.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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SurveySparrow
  • Very simple and intuitive interface.
  • Easy to set-up and use - pays off quickly.
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