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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Content Hub

    Score7.8 out of 10
    N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    Blackbaud Luminate Online

    Score6.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A
    Pricing
    HubSpot Content HubBlackbaud Luminate Online
    Editions & Modules
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Content HubBlackbaud Luminate Online
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsAnnual commitment required. A discount is offered for annual billing.Luminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.
    More Pricing Information
    Community Pulse
    HubSpot Content HubBlackbaud Luminate Online
    Considered Both Products
    HubSpot
    No answer on this topic
    Blackbaud
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    15 Answers
    57%
    Would buy again
    4 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    50%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    14 Answers
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Best Alternatives
    HubSpot Content HubBlackbaud Luminate Online
    Small Businesses
    Contently
    Score9.9 out of 10
    Bonterra Network for Good
    Score9.3 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    GiveSmart by Momentive
    Score7.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Kindsight iWave
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Content HubBlackbaud Luminate Online
    Likelihood to Recommend
    7.5
    (18 ratings)
    3.7
    (87 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    9.0
    (21 ratings)
    Usability
    7.8
    (8 ratings)
    2.1
    (28 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    Performance
    9.0
    (1 ratings)
    9.2
    (9 ratings)
    Support Rating
    10.0
    (1 ratings)
    5.0
    (32 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Online Training
    9.0
    (1 ratings)
    7.3
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (4 ratings)
    Configurability
    8.0
    (1 ratings)
    6.6
    (9 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    6.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    9.8
    (11 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    5.0
    (1 ratings)
    User Testimonials
    HubSpot Content HubBlackbaud Luminate Online
    Likelihood to Recommend
    HubSpot
    If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
    Incentivized
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    Blackbaud
    Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
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    Pros
    HubSpot
    • Asset control is super easy if your willing to create folder structures that make sense
    • Drag and drop building elements are great, even if you create custom blocks
    • control of domains and how they link into your main system is super easy
    Incentivized
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    Blackbaud
    • House Donor Information. Easy report pulling. Queries and lists.
    • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
    • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
    Incentivized
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    Cons
    HubSpot
    • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
    • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
    • It's expensive.
    Incentivized
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    Blackbaud
    • Reporting needs some work, this is being worked on in their new BETA program.
    • The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
    • The Events module could use some improvements as well.
    • The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
    Incentivized
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    Likelihood to Renew
    HubSpot
    I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
    Incentivized
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    Blackbaud
    We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
    Incentivized
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    Usability
    HubSpot
    HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
    Incentivized
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    Blackbaud
    You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
    Incentivized
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    Reliability and Availability
    HubSpot
    As of now we didn't face any application errors and unplanned outages.
    Incentivized
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    Blackbaud
    It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
    Incentivized
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    Performance
    HubSpot
    Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
    Incentivized
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    Blackbaud
    Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
    Incentivized
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    Support Rating
    HubSpot
    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Incentivized
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    Blackbaud
    Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
    Incentivized
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    In-Person Training
    HubSpot
    No answers on this topic
    Blackbaud
    Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
    Incentivized
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    Online Training
    HubSpot
    Pretty easy and resources available at fingertips.
    Incentivized
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    Blackbaud
    When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
    Incentivized
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    Implementation Rating
    HubSpot
    Yes, recreation of landing pages, forms and email templates.
    Incentivized
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    Blackbaud
    Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
    Incentivized
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    Alternatives Considered
    HubSpot
    We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
    Incentivized
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    Blackbaud
    The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
    Incentivized
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    Scalability
    HubSpot
    Because it aligns with our goals and streamlined all the hubspot at one place.
    Incentivized
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    Blackbaud
    Luminate Online is a great scalable product as it provides various price points dependent on your quantity of email addresses. This allows both small and large organizations to utilize the product, which has strong email capabilities. It also means smaller organizations aren't forced to pay astronomical fees in order to have access to a quality product.
    Incentivized
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    Return on Investment
    HubSpot
    • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
    • Practicality when creating articles and content
    • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
    • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
    • Practicidad al momento de crear artículos y contenido
    • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
    Incentivized
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    Blackbaud
    • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
    • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
    • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
    Incentivized
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    ScreenShots

    Blackbaud Luminate Online Screenshots

    Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.