Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Shopify
Score 8.6 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Pricing
HubSpot CRMShopify
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Offerings
Pricing Offerings
HubSpot CRMShopify
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA 25% discount is offered for annual billing.
More Pricing Information
Community Pulse
HubSpot CRMShopify
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
I have not used any other CRM software, when I joined the company the introduced me to my first ever CRM experience. For this reason, I found CRM to be a great experience. I consider myself loyal to HubSpot CRM and would use it in the future again. No complaints.
Chose HubSpot CRM
Far superior in features, ease of use, and reliability of notifications.
Chose HubSpot CRM
We reviewed a range of options for CRMS. It was 3 years ago, so I don't remember all the options. This decision was very thoughtful and we compared HS to many other options - from a capabilities perspective, as well as cost.
Chose HubSpot CRM
I selected it because it was a free CRM and I work with the HubSpot Sales tracking tool.
Shopify
Chose Shopify
I selected Shopify because there were many tutorials online and it had a free trial.
Features
HubSpot CRMShopify
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1659 Ratings
3% above category average
Shopify
-
Ratings
Customer data management / contact management9.01597 Ratings00 Ratings
Workflow management8.51566 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.61501 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.71615 Ratings00 Ratings
Contract management7.9185 Ratings00 Ratings
Quote & order management8.21099 Ratings00 Ratings
Interaction tracking8.71559 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.0
1116 Ratings
4% above category average
Shopify
-
Ratings
Case management8.41038 Ratings00 Ratings
Call center management7.7892 Ratings00 Ratings
Help desk management8.1952 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1467 Ratings
11% above category average
Shopify
-
Ratings
Lead management8.91385 Ratings00 Ratings
Email marketing8.61397 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.2
1517 Ratings
6% above category average
Shopify
-
Ratings
Task management8.41450 Ratings00 Ratings
Billing and invoicing management8.0763 Ratings00 Ratings
Reporting8.31345 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1485 Ratings
8% above category average
Shopify
-
Ratings
Forecasting8.11172 Ratings00 Ratings
Pipeline visualization8.51412 Ratings00 Ratings
Customizable reports8.21370 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1419 Ratings
4% above category average
Shopify
-
Ratings
Custom fields8.51390 Ratings00 Ratings
Custom objects8.51211 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration8.5992 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1377 Ratings
7% above category average
Shopify
-
Ratings
Single sign-on capability9.01235 Ratings00 Ratings
Role-based user permissions8.91314 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.0
947 Ratings
7% above category average
Shopify
-
Ratings
Social data7.9929 Ratings00 Ratings
Social engagement8.1916 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.2
1059 Ratings
9% above category average
Shopify
-
Ratings
Marketing automation8.51052 Ratings00 Ratings
Compensation management7.9695 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1247 Ratings
5% above category average
Shopify
-
Ratings
Mobile access8.01247 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
HubSpot CRM
-
Ratings
Shopify
8.4
149 Ratings
8% above category average
Product catalog & listings00 Ratings8.8149 Ratings
Product management00 Ratings8.2147 Ratings
Bulk product upload00 Ratings8.3125 Ratings
Branding00 Ratings8.5146 Ratings
Mobile storefront00 Ratings9.1142 Ratings
Product variations00 Ratings8.0139 Ratings
Website integration00 Ratings8.7140 Ratings
Visual customization00 Ratings8.6146 Ratings
CMS00 Ratings7.6118 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
HubSpot CRM
-
Ratings
Shopify
8.5
141 Ratings
11% above category average
Abandoned cart recovery00 Ratings8.2131 Ratings
Checkout user experience00 Ratings8.8139 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
HubSpot CRM
-
Ratings
Shopify
9.4
143 Ratings
12% above category average
eCommerce security00 Ratings9.4143 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
HubSpot CRM
-
Ratings
Shopify
8.3
146 Ratings
8% above category average
Promotions & discounts00 Ratings8.6140 Ratings
Personalized recommendations00 Ratings8.432 Ratings
SEO00 Ratings8.0135 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
HubSpot CRM
-
Ratings
Shopify
8.1
147 Ratings
1% above category average
Multi-site management00 Ratings6.719 Ratings
Order processing00 Ratings9.0144 Ratings
Inventory management00 Ratings7.6143 Ratings
Shipping00 Ratings8.4135 Ratings
Custom functionality00 Ratings8.7136 Ratings
Best Alternatives
HubSpot CRMShopify
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMShopify
Likelihood to Recommend
8.5
(1701 ratings)
8.5
(161 ratings)
Likelihood to Renew
10.0
(31 ratings)
10.0
(16 ratings)
Usability
8.4
(1550 ratings)
8.5
(15 ratings)
Availability
8.2
(1 ratings)
10.0
(2 ratings)
Performance
6.4
(1 ratings)
10.0
(1 ratings)
Support Rating
5.8
(24 ratings)
10.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
7.4
(9 ratings)
10.0
(2 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
10.0
(1 ratings)
Ease of integration
7.3
(1 ratings)
10.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
6.4
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
10.0
(1 ratings)
User Testimonials
HubSpot CRMShopify
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Shopify
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
Read full review
Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Shopify
  • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
  • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
  • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
Read full review
Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Shopify
  • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Read full review
Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Shopify
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Shopify
Shopify support is always available when you need them.
Read full review
Performance
HubSpot
No answers on this topic
Shopify
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Online Training
HubSpot
No answers on this topic
Shopify
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Shopify
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
Read full review
Scalability
HubSpot
No answers on this topic
Shopify
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
Read full review
Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.