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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    HubSpot CRMShopify
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    HubSpot CRMShopify
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    HubSpot CRMShopify
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    HubSpot is easier to use and is more in-depth than all the rest.
    Incentivized
    Chose HubSpot CRM
    I have not used any other CRM software, when I joined the company the introduced me to my first ever CRM experience. For this reason, I found CRM to be a great experience. I consider myself loyal to HubSpot CRM and would use it in the future again. No complaints.
    Incentivized
    Chose HubSpot CRM
    Far superior in features, ease of use, and reliability of notifications.
    Incentivized
    Chose HubSpot CRM
    NA
    Incentivized
    Chose HubSpot CRM
    We reviewed a range of options for CRMS. It was 3 years ago, so I don't remember all the options. This decision was very thoughtful and we compared HS to many other options - from a capabilities perspective, as well as cost.
    Incentivized
    Chose HubSpot CRM
    n/a
    Incentivized
    Chose HubSpot CRM
    I selected it because it was a free CRM and I work with the HubSpot Sales tracking tool.
    Incentivized
    Shopify
    Chose Shopify
    I selected Shopify because there were many tutorials online and it had a free trial.
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    98%
    Would buy again
    80 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    93%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    93%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    HubSpot CRMShopify
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Shopify
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Shopify
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Shopify
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Shopify
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Shopify
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Shopify
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Shopify
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Shopify
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Shopify
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Shopify
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    -
    Ratings
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings00 Ratings8.7149 Ratings
    Product management00 Ratings8.2147 Ratings
    Bulk product upload00 Ratings8.3125 Ratings
    Branding00 Ratings8.6146 Ratings
    Mobile storefront00 Ratings9.1142 Ratings
    Product variations00 Ratings7.9139 Ratings
    Website integration00 Ratings8.7140 Ratings
    Visual customization00 Ratings8.7146 Ratings
    CMS00 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    -
    Ratings
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery00 Ratings8.2131 Ratings
    Checkout user experience00 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    -
    Ratings
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security00 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    -
    Ratings
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts00 Ratings8.4140 Ratings
    Personalized recommendations00 Ratings8.432 Ratings
    SEO00 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of HubSpot CRM and Shopify
    Feature
    HubSpot CRM
    -
    Ratings
    Shopify
    8.1
    147 Ratings
    1% above category average
    Multi-site management00 Ratings6.719 Ratings
    Order processing00 Ratings9.0144 Ratings
    Inventory management00 Ratings7.6143 Ratings
    Shipping00 Ratings8.4135 Ratings
    Custom functionality00 Ratings8.7136 Ratings
    Best Alternatives
    HubSpot CRMShopify
    Small Businesses
    Salesflare
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMShopify
    Likelihood to Recommend
    8.6
    (1771 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    10.0
    (16 ratings)
    Usability
    8.4
    (1619 ratings)
    8.3
    (16 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (25 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    10.0
    (2 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    HubSpot CRMShopify
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Performance
    HubSpot
    No answers on this topic
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Online Training
    HubSpot
    No answers on this topic
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
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    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.