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IBM Video Streaming vs. TransUnion TruAudience

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM Video Streaming

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    IBM Video Streaming solutions are used to stream virtual events, executive town halls, video marketing product launches, and 24-hour streaming channels. According to IBM, the solution is built for privacy, reliability and scale, to optimize video quality, and powered by IBM Watson AI for video search and automated closed captioning. IBM Enterprise Video Streaming can power security-rich video communications ranging from employee town halls, to…

    $137

    per month 100 viewer hours

    TransUnion TruAudience

    Score7 out of 10
    N/ATruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
    Pricing
    IBM Video StreamingTransUnion TruAudience
    Editions & Modules
    Silver
    $137
    per month 100 viewer hours
    Gold
    $688
    per month 2,000 viewer hours
    Platinum
    $1380
    per month 5,000 viewer hours
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM Video StreamingTransUnion TruAudience
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsVideo Streaming edition is available for purchase via credit card online (or via IBM salesperson if needs exceed those outlined in the online plans). Enterprise Video Streaming edition must be purchased from an IBM salesperson.—
    More Pricing Information
    Features
    IBM Video StreamingTransUnion TruAudience
    Security
    Comparison of Security features of IBM Video Streaming and TransUnion TruAudience
    Feature
    IBM Video Streaming
    -
    Ratings
    TransUnion TruAudience
    9.0
    2 Ratings
    7% above category average
    Role-based user permissions00 Ratings9.02 Ratings
    Tag Management
    Comparison of Tag Management features of IBM Video Streaming and TransUnion TruAudience
    Feature
    IBM Video Streaming
    -
    Ratings
    TransUnion TruAudience
    8.4
    2 Ratings
    3% above category average
    Tag library00 Ratings7.02 Ratings
    Tag variable mapping00 Ratings9.02 Ratings
    Ease of writing custom tags00 Ratings9.02 Ratings
    Rules-driven tag execution00 Ratings9.02 Ratings
    Tag performance monitoring00 Ratings10.02 Ratings
    Page load times00 Ratings7.02 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings9.02 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of IBM Video Streaming and TransUnion TruAudience
    Feature
    IBM Video Streaming
    -
    Ratings
    TransUnion TruAudience
    9.0
    2 Ratings
    10% above category average
    Event tracking00 Ratings10.02 Ratings
    Mobile event tracking00 Ratings9.02 Ratings
    Data distribution management00 Ratings9.02 Ratings
    Universal data layer00 Ratings10.02 Ratings
    Automated error checking00 Ratings7.02 Ratings
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    IBM Video StreamingTransUnion TruAudience
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    Brightcove
    Score8.3 out of 10
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    Score9.5 out of 10
    Medium-sized Companies
    Brightcove
    Score8.3 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    Brightcove
    Score8.3 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IBM Video StreamingTransUnion TruAudience
    Likelihood to Recommend
    7.1
    (128 ratings)
    7.0
    (7 ratings)
    Likelihood to Renew
    8.9
    (8 ratings)
    8.2
    (4 ratings)
    Usability
    8.9
    (62 ratings)
    7.0
    (1 ratings)
    Availability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.3
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (9 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    8.1
    (60 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.6
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.6
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    IBM Video StreamingTransUnion TruAudience
    Likelihood to Recommend
    IBM
    Very limited customization features. Permissions are a mess too if you want to have people assigned as chat moderators for events for instance, but dont want them access to the admin panel. The quality of the broadcast and live captions work well, but they charge extra for live captions. For operating a video on demand site, the design of the page is really poor and limited on customization. Been a user for years and seen almost no new innovation on the platform which has been disappointing. The metrics are a mess on the user panels too. They do provide an api link for your external metrics and/or data dumps for using something like tableau, but that features not really something to write home about and a rather basic offering. This is an expensive platform with limited options and an outdated style unfortunately. We have been getting by for our uses but there's nothing really keeping us with IBM if another platform offering came around
    Read full review
    TransUnion
    Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
    Read full review
    Pros
    IBM
    • IBM Video Streaming allows for the integration of interactive elements into video content, such as quizzes, polls, and live Q&A sessions. This can make learning more engaging for young students by making it interactive and fun, thus increasing their attention and participation.
    • Teachers in a K-5 setting can access and share professional development materials and teaching resources through the platform. This can help them stay updated on the best practices for early childhood education, innovative teaching methods, and subject-specific strategies, ultimately benefiting their students.
    • IBM Video Streaming provides the capability for teachers to create a library of on-demand educational videos. This is particularly useful for young learners who may need to revisit concepts multiple times to fully understand them. It also supports differentiated learning by allowing students to learn at their own pace.
    • Young students often benefit from visual aids in their learning process. IBM Video Streaming can deliver high-quality video content that includes animations, demonstrations, and visual explanations of concepts. This can be particularly effective in subjects like science, math, and reading, where visualizations can enhance understanding.
    Incentivized
    Read full review
    TransUnion
    • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
    • Creating the firing conditions for a tag.
    • Adding users to different groups with limited or full admin permissions.
    • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
    Incentivized
    Read full review
    Cons
    IBM
    • Occasionally, we experience a form of static that lasts for about 1 to 2 minutes. It appears in the live stream and in the auto-recorded file, but not in the live worship assembly. It occurs roughly 1 in every 4 hours of webcast time. I wish there was a way to trace the source of that recurring static. The diagnostic tools could be more robust.
    • It would be nice if the chat room allowed a user photo/avatar for each user to personalize that a little more.
    • I have wished for a way that an admin could use a “laser pointer” on the video window to point out something on the feed that other live viewers could see.
    • It would be wonderful to have a mini-tutorial for viewers who are not technically savvy that would inform them of how to get to the site and explain how they can use the software. For example, how they can see and type in the chat room, how to maximize the screen and make it smaller. Some of our viewers are in nursing homes or otherwise limited in capability to learn to use this on their own.
    Incentivized
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    TransUnion
    • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
    • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
    Incentivized
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    Likelihood to Renew
    IBM
    Our organization depends heavily on this streaming service. Now that we have the option of allowing our clients to attend meetings virtually, we can never retract that option as so many of our clients love the flexibility. Also, we have no complaints with the service itself. It is reliable and dependable and any issues we have encountered have never been to blame on the service but rather our lack of knowledge of it or needing to update our embed code
    Incentivized
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    TransUnion
    Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
    Read full review
    Usability
    IBM
    The user interface is pretty straightforward, but simply needs optimization. (Please hire a seasoned UX person to fix it.) However, all of the key features are there and understandable. It's a great platform overall, a bit expensive, and could use some more options for its viewing experience, and a better "smart" embedding window for mobile applications.
    Incentivized
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    TransUnion
    Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
    Incentivized
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    Reliability and Availability
    IBM
    Absolutely. We have never had an outage problem or any application errors that I have been privy to. We are duly notified generally in advance of outages or updates
    Incentivized
    Read full review
    TransUnion
    No answers on this topic
    Performance
    IBM
    As we use it now, we are satisfied with the streaming performance. I cannot speak to integration yet as we have yet to engage in that but have plans to in the future
    Incentivized
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    TransUnion
    No answers on this topic
    Support Rating
    IBM
    We funded 'white glove' service as our timelines were tight and our needs were well-defined. Tier 1 and Tier 2 support were able to help us get up and running in shorter order than we would have on our own. Documentation on the eCDN product had gaps, increasing the time to resolve and created concerns about success.
    Incentivized
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    TransUnion
    Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
    Incentivized
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    Implementation Rating
    IBM
    Ustream is easy to implement. It takes any stream we have thrown its way and distributed it quickly and with quality. When talking to others that are pursuing live stream implementations, I often remind them that the technology used to distribute your live stream is less important than the quality of the content you are distributing. Taking care to use the right camera equipment, the proper encoder, and quality sound gear will result in a high-quality stream that will allow the strength of the Ustream CDN to shine.
    Incentivized
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    TransUnion
    No answers on this topic
    Alternatives Considered
    IBM
    Vimeo offers better tools for on-demand like chapters and marketing tools. But their live options are limited to event durations. YouTube can stream for longer durations but IBM 24/7 stream has been much more reliable and easy to use.
    Incentivized
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    TransUnion
    Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
    Read full review
    Scalability
    IBM
    IBM global network.
    Incentivized
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    TransUnion
    No answers on this topic
    Return on Investment
    IBM
    • Our ROI is measured by the provision of ministry and satisfaction of our congregation. We are extremely pleased with our USTREAM and feel that it is a valuable asset to our church.
    Incentivized
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    TransUnion
    • Wonderful for ensuring we meet our logistical and record-keeping requirements
    • Negative at being the best at quality-of-life options, like specific muting
    • Great at allowing a casual work environment in having chats for memes, pets, etc.
    Read full review
    ScreenShots

    IBM Video Streaming Screenshots

    Screenshot of the viewer's portal experience (channel page).Screenshot of how the automatically generated closed captions can be edited if necessary.Screenshot of the Analytics Console.Screenshot of the Watson Media CMSScreenshot of the viewer's portal experience (channel page).