Image Relay vs. Planful for Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Image Relay
Score 9.5 out of 10
N/A
Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.N/A
Planful for Marketing
Score 8.2 out of 10
N/A
Planful for Marketing, formally known as Plannuh, consolidates strategic marketing and execution in one platform that houses goals, campaigns, budget, expenses, and performance metrics for better visibility, collaboration, and agility.
$15,000
per year
Pricing
Image RelayPlanful for Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Image RelayPlanful for Marketing
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Best Alternatives
Image RelayPlanful for Marketing
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 7.2 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Image RelayPlanful for Marketing
Likelihood to Recommend
9.5
(28 ratings)
8.2
(2 ratings)
Likelihood to Renew
8.6
(2 ratings)
-
(0 ratings)
Usability
9.0
(28 ratings)
-
(0 ratings)
Support Rating
7.9
(28 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Image RelayPlanful for Marketing
Likelihood to Recommend
Image Relay
Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.
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Planful
Easy to use, it looks cumbersome at first due to how much Planful can do, but once you start it's simple. Love using Planful for simple expense tracking against budget and campaign spend tracking and efficacy.
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Pros
Image Relay
  • Enables us to organize a large number of files in an easy-to-use format
  • Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
  • Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.
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Planful
  • Manage campaign spend
  • Provide transactional details
  • Allow you to move spend around
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Cons
Image Relay
  • The AI tagging terms are too generic to really be helpful to us.
  • When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
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Planful
  • Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
  • Integration of data is not solid and fails
  • The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work
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Likelihood to Renew
Image Relay
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
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Planful
No answers on this topic
Usability
Image Relay
Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.
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Planful
No answers on this topic
Support Rating
Image Relay
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
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Planful
No answers on this topic
Implementation Rating
Image Relay
The Image Relay team was very helpful in guiding us through the process. Excellent customer service and guidance.
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Planful
No answers on this topic
Alternatives Considered
Image Relay
We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.
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Planful
Have not used any other product
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Return on Investment
Image Relay
  • Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
  • I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.
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Planful
  • At this stage none, we are hoping less resources allocated to managing Planful
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ScreenShots