TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Impact

    Score8.7 out of 10
    N/AImpact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A

    Terminus ABM Platform

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
    Pricing
    ImpactTerminus ABM Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ImpactTerminus ABM Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    ImpactTerminus ABM Platform
    Considered Both Products
    Impact
    No answer on this topic
    Terminus
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    17 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    82%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    19 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    79%
    Implementation went as expected
    11 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    ImpactTerminus ABM Platform
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Impact and Terminus ABM Platform
    Feature
    Impact
    7.0
    2 Ratings
    6% above category average
    Terminus ABM Platform
    -
    Ratings
    Dashboards7.02 Ratings00 Ratings
    Standard reports7.02 Ratings00 Ratings
    Custom reports7.02 Ratings00 Ratings
    Partner performance analytics7.02 Ratings00 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Impact and Terminus ABM Platform
    Feature
    Impact
    6.6
    2 Ratings
    3% above category average
    Terminus ABM Platform
    -
    Ratings
    Content management6.02 Ratings00 Ratings
    Content sharing7.02 Ratings00 Ratings
    Partner collaboration tools7.02 Ratings00 Ratings
    Partner Lifecycle Management
    Comparison of Partner Lifecycle Management features of Impact and Terminus ABM Platform
    Feature
    Impact
    6.4
    2 Ratings
    9% below category average
    Terminus ABM Platform
    -
    Ratings
    Lead distribution6.01 Ratings00 Ratings
    Co-op advertising6.01 Ratings00 Ratings
    Partner discovery and onboarding7.02 Ratings00 Ratings
    Referral tracking6.01 Ratings00 Ratings
    Journey builder7.02 Ratings00 Ratings
    Best Alternatives
    ImpactTerminus ABM Platform
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    Foundry ABM
    Score8 out of 10
    Enterprises
    No answers on this topic
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ImpactTerminus ABM Platform
    Likelihood to Recommend
    6.9
    (21 ratings)
    8.1
    (30 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (3 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ImpactTerminus ABM Platform
    Likelihood to Recommend
    Impact
    Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
    Incentivized
    Read full review
    Terminus
    Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
    Incentivized
    Read full review
    Pros
    Impact
    • There are no hidden charges and tracking is instant and automated.
    • As an affiliate, Finding relevant offers and managing the programs is quite easy.
    • It has a great user interface which is quite easy to use and manage.
    • There is nearly zero downtime, which makes it much more efficient and reliable.
    Incentivized
    Read full review
    Terminus
    • Serving account targeted ads across a wide range of display ad providers
    • Matching account based browsing data to target lists
    • Identifying need and interest in particular accounts with intent data
    • Identifying anonymous web traffic on our site from target accounts
    • Reporting on ABM activity and metrics
    Incentivized
    Read full review
    Cons
    Impact
    • User interface could be improved a little, as it is a quite difficult task to find the content or links
    • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
    • New affiliates might find the onboarding process a little difficult
    Incentivized
    Read full review
    Terminus
    • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
    • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
    • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
    • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
    Incentivized
    Read full review
    Likelihood to Renew
    Impact
    No answers on this topic
    Terminus
    Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
    Incentivized
    Read full review
    Usability
    Impact
    Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
    Incentivized
    Read full review
    Terminus
    No answers on this topic
    Support Rating
    Impact
    We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
    Read full review
    Terminus
    No answers on this topic
    Alternatives Considered
    Impact
    First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
    Incentivized
    Read full review
    Terminus
    Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
    Incentivized
    Read full review
    Return on Investment
    Impact
    • By using Impact we were able to increase the number of advertisers on our platform.
    • Delayed payments on the part of advertisers or Impact creates so many execution issues.
    • Multi regional campaigns helped us to increase our presens in the market.
    Read full review
    Terminus
    • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
    • 900% increase in deal size after using chat with our advertising campaigns
    • 50% higher attendance for our events when leveraging our intent data for targeting
    Read full review
    ScreenShots

    Impact Screenshots

    Screenshot of Impact.com

    Terminus ABM Platform Screenshots

    Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.