Likelihood to Recommend This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
Read full review When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
Uwe Gobbers Senior Manager Communication Infrastructure & Technology
Read full review Pros ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse. Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum. Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes. Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network. Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us. Read full review A very strong, supportive team who are keen to develop the relationship and deliver business value Excellent 'real-time' data availability through rapid data processing Powerful tools for analysing content consumption and usage patterns A range of API options to deliver data in the format required A process of continuous evolution in the data tools provided Read full review Cons Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required. The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great. Read full review Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting. Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it. Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications. Read full review Likelihood to Renew I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Read full review Usability Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
Read full review Reliability and Availability I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
Read full review Performance All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
Read full review Support Rating I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
Read full review In-Person Training The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Read full review Online Training No online training
Read full review Implementation Rating The support team helps us to implement AT Internet.
Read full review Alternatives Considered We chose Improvado for the following reasons:
Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool; We connected our CRM to our analytics tool and as ad account; Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard. Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them; Google Ads auto-connect new ad accounts. Our marketing team evaluated
Funnel.io and has opted for Improvado because of the following drawbacks:
With Funnel we’d have to set up an extraction process for each campaign and account manually; The more accounts you need to connect or integrations to use, the more you’ll pay; Limited data storage options; Complicated account export. We had to filter accounts to export through the custom filter rules. Read full review AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
Read full review Scalability Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Read full review Return on Investment Increased ROI Improved cost of acquisition analysis Improved CPA, CPI, CPL report drawing process Read full review Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions. You just have to know how to find the information and interpret it. Read full review ScreenShots Piano Analytics Screenshots