Likelihood to Recommend This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
Read full review If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Read full review Pros ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse. Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum. Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes. Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network. Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us. Read full review Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team Read full review Cons Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required. The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great. Read full review For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them. Read full review Likelihood to Renew More than likely, yes. This is a company with people I trust that offer an exceptional product.
Read full review Alternatives Considered We chose Improvado for the following reasons:
Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool; We connected our CRM to our analytics tool and as ad account; Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard. Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them; Google Ads auto-connect new ad accounts. Our marketing team evaluated
Funnel.io and has opted for Improvado because of the following drawbacks:
With Funnel we’d have to set up an extraction process for each campaign and account manually; The more accounts you need to connect or integrations to use, the more you’ll pay; Limited data storage options; Complicated account export. We had to filter accounts to export through the custom filter rules. Read full review I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
Read full review Return on Investment Increased ROI Improved cost of acquisition analysis Improved CPA, CPI, CPL report drawing process Read full review Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely Read full review ScreenShots