Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Incorta
Score 7.3 out of 10
N/A
Incorta is a business intelligence software offering from Incorta.N/A
MicroStrategy Analytics
Score 8.4 out of 10
N/A
MicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
Tableau Desktop
Score 8.4 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$1,380
per year (purchased via a Creator license)
Pricing
IncortaMicroStrategy AnalyticsTableau Desktop
Editions & Modules
No answers on this topic
No answers on this topic
Tableau Creator License
$115
per month (billed annually) per user
Offerings
Pricing Offerings
IncortaMicroStrategy AnalyticsTableau Desktop
Free Trial
YesNoNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing information.All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
More Pricing Information
Community Pulse
IncortaMicroStrategy AnalyticsTableau Desktop
Considered Multiple Products
Incorta
Chose Incorta
Each of the other solutions required an ETL to prepare data for ingestion and presentation. Our requirements were for no ELT. Attempting to use raw data sources with both of the other solutions did not provide the performance required (or in the case of Tableau, never …
MicroStrategy Analytics
Chose MicroStrategy Analytics
We didn't select MicroStrategy, our IT department did. The team has since moved to Tableau, which is better suited to their needs.
Chose MicroStrategy Analytics
Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and …
Chose MicroStrategy Analytics
Tableau is a user friendly environment that creates visualizations, reports, and dashboards. The performance of Tableau is bad when querying large data sets. Users are not able to customize their reports as easily in Tableau as they can in MicroStrategy. Analysis and modeling …
Chose MicroStrategy Analytics
Microstrategy has a more centralized vision, the new version is making an approach to Tableau or Power BI in the data preparation and fast creation of data visualization. QlikView is maybe similar in the vision to centralize the administration. Microstrategy analytics is the …
Chose MicroStrategy Analytics
Tableau was more costly and took longer to learn to use. While it does have some perks (such as no metadata layer), I find using the online version of Tableau is not as fast as the online version of Microstrategy, and creating data descriptors is easier in the latter. Tableau
Chose MicroStrategy Analytics
  • Standardized & optimized data repository resulting in better pricing strategy and increase in revenue & profitability
  • Better decision making capability and efficient on-boarding of end users through a near real-time reporting platform
  • Four major investor segmentation reports for …
Chose MicroStrategy Analytics
Factors in going with MicroStrategy Analytics are cost, cloud saas, ease of integration, strong peer community, strong consulting partnership, and pre-existing relationships. The cost factor and pre-existing relationships played a defining role in the selection of the product.
Chose MicroStrategy Analytics
I found Birst to be a good tool when using perfectly normalized data, like they do on their demo. If your data or model are not perfect, the tool doesn't automatically figure out anything, so you have to do a lot of manual work. Also, the tool is not mature enough. For …
Chose MicroStrategy Analytics
As a whole Microstrategy is good in more areas than the others are great in specific ones. It is probably not #1 in any particular category of BI Tool evaluations, but they are #2 or #3 in more categories than the all of the other tools we have evaluated. We selected …
Tableau Desktop
Chose Tableau Desktop
My current work environment uses both Tableau Online, MicroStrategy & SSRS in parallel. Tableau is much closer to the SSRS in terms of visualization tool where as MicroStrategy is an enterprise data modeling and reporting tool.

Based on the use case we use different tools. Here …
Chose Tableau Desktop
Tableau focuses in telling the story, which is a fundamental piece that is hardly found today on any analytics suite. Adobe Analytics is fantastic collecting data but it is very rigid when manipulating the data and building meaningful reports. In my opinion Adobe Analytics is a …
Chose Tableau Desktop
Tableau wins when it comes to the features and flexibility it brings to the table. microstrategy seems out-dated in comparison to Tableau and Dundas BI

But, it loses out to Dundas BI in terms of cost-effectiveness due to Dundas BI's low-cost offering in case of a larger number …
Chose Tableau Desktop
I have used Qlik and Microsoft Power BI. Qlik is much less intuitive than Tableau, as it requires more back-end scriptwriting to fully utilize the tool's capabilities. There are few features with Qlik, and less "pop" to the dashboards is creates. Power BI is very lightweight …
Chose Tableau Desktop
Performance: Power BI does not stack up against Tableau if there are huge amounts of data needs to report or dashboarding. The visualization interface of Tableau is much more user-friendly than its competitors. Therefore, we are using the Tableau for our reporting, …
Chose Tableau Desktop
Tableau is a very, very powerful analytics tool that is very flexible with that said there are always some programs that will do specific tasks much better, I would highly suggest Tableau as I use it for marketing analysis, sales reporting and even for analysis on e-commerce …
Chose Tableau Desktop
Easy to use, user-friendly. Drag and drop feature which makes it very easy to use and makes it very intuitive.
Chose Tableau Desktop
Tableau is clearly the most intuitive and best looking product out of the box. Whereas other competitors appear to be playing catch up with Tableau.

It also has the biggest online community which enables new users to become proficient in this application very quickly. It also …
Chose Tableau Desktop
In comparison to Tableau, the other dashboarding/BI tools I've used feel clunky, are very slow to develop in, and seem to lack features of a more modernized tool like Tableau. In Pentaho Analyzer, for instance, trying to include multiple worksheets or reports in a single …
Chose Tableau Desktop
I had the trial version of Tableau Desktop downloaded, installed, configured and was creating meaningful dashboards in almost 15 minutes. While other software we used had great features, none of them were able to compare with this trial experience. Tableau's user forums were …
Features
IncortaMicroStrategy AnalyticsTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Incorta
10.0
1 Ratings
20% above category average
MicroStrategy Analytics
10.0
26 Ratings
20% above category average
Tableau Desktop
8.4
175 Ratings
3% above category average
Customizable dashboards10.01 Ratings10.023 Ratings9.1174 Ratings
Pixel Perfect reports00 Ratings10.023 Ratings8.0145 Ratings
Report Formatting Templates00 Ratings10.024 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Incorta
7.5
1 Ratings
7% below category average
MicroStrategy Analytics
10.0
24 Ratings
22% above category average
Tableau Desktop
8.3
172 Ratings
3% above category average
Drill-down analysis10.01 Ratings10.022 Ratings8.5167 Ratings
Formatting capabilities5.01 Ratings10.024 Ratings8.4170 Ratings
Integration with R or other statistical packages5.01 Ratings10.016 Ratings8.0126 Ratings
Report sharing and collaboration10.01 Ratings10.023 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Incorta
10.0
1 Ratings
20% above category average
MicroStrategy Analytics
10.0
23 Ratings
20% above category average
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web10.01 Ratings10.022 Ratings8.0155 Ratings
Publish to PDF10.01 Ratings10.023 Ratings8.0154 Ratings
Report Delivery Scheduling10.01 Ratings10.022 Ratings8.5128 Ratings
Delivery to Remote Servers10.01 Ratings10.05 Ratings8.878 Ratings
Report Versioning00 Ratings10.020 Ratings8.3120 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Incorta
10.0
1 Ratings
22% above category average
MicroStrategy Analytics
10.0
22 Ratings
22% above category average
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)10.01 Ratings10.020 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization10.01 Ratings10.019 Ratings8.5156 Ratings
Predictive Analytics00 Ratings10.018 Ratings8.6131 Ratings
Pattern Recognition and Data Mining00 Ratings10.01 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Incorta
10.0
1 Ratings
16% above category average
MicroStrategy Analytics
10.0
21 Ratings
16% above category average
Tableau Desktop
9.0
149 Ratings
6% above category average
Multi-User Support (named login)10.01 Ratings10.019 Ratings9.0145 Ratings
Role-Based Security Model10.01 Ratings10.020 Ratings9.0125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)10.01 Ratings10.020 Ratings8.7136 Ratings
Single Sign-On (SSO)10.01 Ratings10.09 Ratings9.283 Ratings
Report-Level Access Control00 Ratings10.01 Ratings9.010 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Incorta
10.0
1 Ratings
25% above category average
MicroStrategy Analytics
9.7
19 Ratings
22% above category average
Tableau Desktop
7.9
141 Ratings
2% above category average
Responsive Design for Web Access10.01 Ratings10.019 Ratings8.7130 Ratings
Dashboard / Report / Visualization Interactivity on Mobile10.01 Ratings10.019 Ratings7.4122 Ratings
Mobile Application00 Ratings10.015 Ratings7.4101 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Incorta
5.0
1 Ratings
43% below category average
MicroStrategy Analytics
10.0
8 Ratings
26% above category average
Tableau Desktop
7.7
67 Ratings
0% below category average
Themeable User Interface (UI)5.01 Ratings10.05 Ratings7.254 Ratings
REST API00 Ratings10.06 Ratings8.259 Ratings
Javascript API00 Ratings10.07 Ratings7.653 Ratings
iFrames00 Ratings10.05 Ratings6.751 Ratings
Java API00 Ratings10.04 Ratings8.248 Ratings
Customizable Platform (Open Source)00 Ratings10.06 Ratings8.148 Ratings
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IncortaMicroStrategy AnalyticsTableau Desktop
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Score 8.7 out of 10
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Score 8.7 out of 10
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Score 8.7 out of 10
Medium-sized Companies
Reveal
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Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
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User Ratings
IncortaMicroStrategy AnalyticsTableau Desktop
Likelihood to Recommend
10.0
(1 ratings)
10.0
(47 ratings)
8.8
(203 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(27 ratings)
7.5
(41 ratings)
Usability
8.0
(1 ratings)
3.2
(5 ratings)
8.3
(73 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
8.0
(10 ratings)
Support Rating
10.0
(1 ratings)
2.2
(5 ratings)
1.0
(57 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
9.0
(5 ratings)
8.0
(5 ratings)
Implementation Rating
-
(0 ratings)
9.0
(4 ratings)
8.0
(34 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
7.0
(3 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(2 ratings)
9.0
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
IncortaMicroStrategy AnalyticsTableau Desktop
Likelihood to Recommend
Incorta
The best aspect of Incorta is the ability to retain fidelity to raw data sources. Incorta does not require an ETL process or pre-aggregation to get results. Another great feature is the Business Schema. The ability to present data in localized business language is key to citizen development. The solution is a complete platform from ingestion to presentation. There is no need for additional products to provide high-performing dashboards. It is worth repeating that no ETL is required. If you need high-speed ingestion and presentation of millions of rows of data while retaining access to the raw data, Incorta is the right platform.
Read full review
MicroStrategy
MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Pros
Incorta
  • Speed - ingestion and delivery of data
  • Customization
  • Support
  • Training
Read full review
MicroStrategy
  • They sell the product well, and make promises you will actually believe
  • "checks the box" for most features a company would need. Doesn't actually deliver them though
  • They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
  • They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Incorta
  • Broader use of formula columns in insights
  • Formula enhancements to all commenting
  • Greater formatting of Insights
Read full review
MicroStrategy
  • The graph options are not as robust as an Excel user might want.
  • The metadata layer can sometimes be slower, and it takes a long time for reports to run.
  • Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
Incorta
No answers on this topic
MicroStrategy
I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
Read full review
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
Incorta
There are improvements to the formula area that would make this rating go higher. Formatting is also in need of enhancement.
Read full review
MicroStrategy
The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
Read full review
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
Read full review
Reliability and Availability
Incorta
No answers on this topic
MicroStrategy
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Read full review
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Incorta
No answers on this topic
MicroStrategy
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
Read full review
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Support Rating
Incorta
I have interacted with support on many occasions. They are professional and knowledgeable and have solved every issue and asked every question or directed me to the appropriate resource who can.
Read full review
MicroStrategy
Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.
Read full review
Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
Read full review
In-Person Training
Incorta
No answers on this topic
MicroStrategy
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
Incorta
No answers on this topic
MicroStrategy
I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
Read full review
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
Incorta
No answers on this topic
MicroStrategy
We measured following KPI for the success
  • Increase in Business Feeds Loads
  • Reduction in Controllers Manual Work.
  • Conversion of Manual Work into Systematic Workflows.
  • Increase in Customer Spend
  • Reduction in Service costs
  • Reduction in time-to-market for new campaigns
  • Increase in cross sell and Up sell
  • Error reduction in customer Identification
  • Existing client retained
Read full review
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
Read full review
Alternatives Considered
Incorta
Each of the other solutions required an ETL to prepare data for ingestion and presentation. Our requirements were for no ELT. Attempting to use raw data sources with both of the other solutions did not provide the performance required (or in the case of Tableau, never finished.) Incorta provides the capability to utilize citizen developers. The other solutions required technical skills beyond the average citizen developer.
Read full review
MicroStrategy
Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Scalability
Incorta
No answers on this topic
MicroStrategy
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
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Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Read full review
Return on Investment
Incorta
  • Visibility to daily operations and pacing
  • Visibility on daily ACH return facilitating action per client
  • Client reporting accepted very well
Read full review
MicroStrategy
  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
ScreenShots

Incorta Screenshots

Screenshot of Data source integrations.