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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A

    INFUSE

    Score8.9 out of 10
    N/ASince 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
    Pricing
    Influ2INFUSE
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Influ2INFUSE
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is based on the number of people targeted by a client.INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
    More Pricing Information
    Community Pulse
    Influ2INFUSE
    Considered Both Products
    Influ2
    No answer on this topic
    INFUSE
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    94 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    93 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    94 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    90 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    91 Answers
    Features
    Influ2INFUSE
    Engagement
    Comparison of Engagement features of Influ2 and INFUSE
    Feature
    Influ2
    8.9
    2 Ratings
    20% above category average
    INFUSE
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Engagement data tracking9.62 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Influ2 and INFUSE
    Feature
    Influ2
    9.7
    2 Ratings
    30% above category average
    INFUSE
    -
    Ratings
    Ad campaign creation9.72 Ratings00 Ratings
    Display advertising10.01 Ratings00 Ratings
    Social advertising9.72 Ratings00 Ratings
    Ad reporting and analytics9.32 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Influ2 and INFUSE
    Feature
    Influ2
    10.0
    1 Ratings
    34% above category average
    INFUSE
    -
    Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    ABM sales intelligence10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Influ2 and INFUSE
    Feature
    Influ2
    10.0
    1 Ratings
    29% above category average
    INFUSE
    -
    Ratings
    Automated workflow & orchestration10.01 Ratings00 Ratings
    Best Alternatives
    Influ2INFUSE
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Influ2INFUSE
    Likelihood to Recommend
    9.7
    (4 ratings)
    9.0
    (97 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    8.8
    (94 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Influ2INFUSE
    Likelihood to Recommend
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Read full review
    INFUSE
    From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
    Incentivized
    Read full review
    Pros
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    INFUSE
    • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
    • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
    • Providing high-quality leads that are aligned with our target personas.
    Incentivized
    Read full review
    Cons
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    INFUSE
    • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
    • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
    Incentivized
    Read full review
    Likelihood to Renew
    Influ2
    No answers on this topic
    INFUSE
    We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
    Incentivized
    Read full review
    Usability
    Influ2
    No answers on this topic
    INFUSE
    INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
    Incentivized
    Read full review
    Support Rating
    Influ2
    No answers on this topic
    INFUSE
    Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
    Incentivized
    Read full review
    Alternatives Considered
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    INFUSE
    I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
    Incentivized
    Read full review
    Return on Investment
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    INFUSE
    • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
    • We've seen great quality from titles, and Sales conversations with leads.
    • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
    Incentivized
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.

    INFUSE Screenshots

    Product screenshotProduct screenshotProduct screenshot