Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
LeanData
Score 8.8 out of 10
N/A
LeanData is a solution built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage.N/A
Pricing
Influ2LeanData
Editions & Modules
No answers on this topic
Standard
Contact Sales
Advanced
Contact Sales
Premium
Contact Sales
Enterprise
Custom
Offerings
Pricing Offerings
Influ2LeanData
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.
More Pricing Information
Community Pulse
Influ2LeanData
Features
Influ2LeanData
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.9
2 Ratings
16% above category average
LeanData
-
Ratings
Automated routing and prioritization10.01 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Engagement data tracking9.62 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
9.7
2 Ratings
22% above category average
LeanData
-
Ratings
Ad campaign creation9.72 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Social advertising9.72 Ratings00 Ratings
Ad reporting and analytics9.32 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
1 Ratings
27% above category average
LeanData
-
Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
ABM sales intelligence10.01 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
1 Ratings
25% above category average
LeanData
-
Ratings
Automated workflow & orchestration10.01 Ratings00 Ratings
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Influ2LeanData
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TechTarget Priority Engine
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Score 10.0 out of 10
Calendly
Calendly
Score 8.8 out of 10
Enterprises
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Score 10.0 out of 10
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Score 8.3 out of 10
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User Ratings
Influ2LeanData
Likelihood to Recommend
9.7
(4 ratings)
9.0
(51 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(1 ratings)
Usability
-
(0 ratings)
8.7
(40 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
Influ2LeanData
Likelihood to Recommend
Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Read full review
LeanData
LeanData is best suited for lead contact or account routing. If you need Round Robins. If you need reporting on AHT. If you need normalization. If you need a way to identify inbound duplicates. If you want to set up a schedule link and calendar invites for your Sales Reps.
Read full review
Pros
Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
Read full review
LeanData
  • LeanData's UX is top notch. I love how intuitive the FlowBuilder is, and how it helps visualize a process. I don't need to use another tool to map out the flow, and then build it again in LeanData. I also love the testing feature.
  • LeanData support is amazing. So communicative, and helpful. They were so helpful during onboarding, and continue to be a great resource as we optimize.
  • Territory management/Routing/user scheduling is super easy in LeanData. Far more robust than other solutions out there.
Read full review
Cons
Influ2
  • No integration with Mailchimp.
Read full review
LeanData
  • When uploading leads from a tradeshow, if you have multiple leads from the same company, LeanData will create multiple opportunities. We created a work-around to add a delay to the second individual from each company so that LeanData would not create the duplicate opportuntity, but the ability to do that out of the box would be nice.
  • We have a complex salesforce instance with complicated hierarchies. Sometimes LeanData will match to the incorrect account. We would like it to match to the headquarters.
Read full review
Likelihood to Renew
Influ2
No answers on this topic
LeanData
Have renewed 3x already. It's the best system we've seen for managing actions and outputs across multiple platforms
Read full review
Usability
Influ2
No answers on this topic
LeanData
LeanData is pretty much straightforward if you just know the basics of accessing fields and objects in SFDC, and for me, personal opinion, LeanData is more flexible compared to native SFDC flows, visual-wise. I really find LeanData very easy to work with; when something unusual happens or goes wrong, I can just use the Audit Logs and do some quick search on what really happened there on the routing as it preserves the history
Read full review
Support Rating
Influ2
No answers on this topic
LeanData
Fantastic customer success team that ensures deployment starts off on the right foot. There is room for improvement on the side of straategic planning and business consulting services offered by LeanData. I recommend working with an experienced consultant or third party who has implemented the product before.
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Alternatives Considered
Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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LeanData
We were not able to devote the developer resources to solving the problem in-house at the moment in time we needed to move on this solution. We wanted (needed) a bespoke solution where implementation could be handled outside of our organization. LeanData was able to offer that and on the timescale we were beholden to.
Read full review
Return on Investment
Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Read full review
LeanData
  • It's allowed me more time to dig into other larger projects.
  • It helps me avoid spending too much time on manual tasks like list analysis and lead routing.
  • It provides audit logs so I don't waste time digging to find the source of an error.
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.