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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Infobip

    Score7 out of 10
    N/AInfobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.N/A

    Sailthru

    Score5.3 out of 10
    N/ASailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
    Pricing
    InfobipSailthru
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InfobipSailthru
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    InfobipSailthru
    Small Businesses
    Telegram
    Score8.8 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Telegram
    Score8.8 out of 10
    Marin Software (discontinued)
    Score9.1 out of 10
    Enterprises
    Telegram
    Score8.8 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InfobipSailthru
    Likelihood to Recommend
    8.0
    (2 ratings)
    7.7
    (21 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    10.0
    (7 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    InfobipSailthru
    Likelihood to Recommend
    Infobip
    OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
    Incentivized
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    Zeta Global
    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Incentivized
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    Pros
    Infobip
    • Trans SMS
    • WhatsApp for Business
    • Marketing automation
    • Dashboards
    • Great Customer Success team
    Incentivized
    Read full review
    Zeta Global
    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Incentivized
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    Cons
    Infobip
    • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
    • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
    Incentivized
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    Zeta Global
    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Incentivized
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    Likelihood to Renew
    Infobip
    Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing
    Incentivized
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    Zeta Global
    The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
    Read full review
    Usability
    Infobip
    Infobip gradually introduces things sometimes which is difficult to implement
    Incentivized
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    Zeta Global
    No answers on this topic
    Support Rating
    Infobip
    - always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered
    Incentivized
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    Zeta Global
    Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
    Read full review
    Implementation Rating
    Infobip
    A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.
    Incentivized
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    Zeta Global
    No answers on this topic
    Alternatives Considered
    Infobip
    As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
    Incentivized
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    Zeta Global
    Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
    Incentivized
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    Return on Investment
    Infobip
    • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
    • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
    • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
    Incentivized
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    Zeta Global
    • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
    • It's much easier to analyze transactional campaigns than our previous ESP.
    • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
    Incentivized
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