Informatica MDM & 360 Applications vs. Reltio Connected Data Platform vs. Syndigo Content Experience Hub

It is a robust software with great management and data model. It can be difficult to learn how to use and deploy the first time but the mapping and features work very well and have optimized our productivity and cost savings. We can customize reports, create rules and integrate with other applications. Overall I recommend it.

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The data model is really flexible, so it should function well across many industries. Reltio Connected Data Platform tends to add new features first to its industrial vertical customers, though, so it may be especially well suited if your use case is specifically supported.

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Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.

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• This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
• It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.

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• integration with SFDC, D&B
• Reltio API allows us to build interfaces with ease.
• The beauty of Reltio is Consolidation at any time we can review data at field level from different sources (crosswalk) and configure match merge and survivorship rules to define operational value and approved data can be redistributed to the upstream or downstream systems.
• With Central data governance, enrichment with D&B allows creating trusted data and distribute to various systems.

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Invited by TrustRadius (TR) on Vendor's Behalf

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• Easy set up.
• Efficient content syndication.
• Identify content that doesn't meet standards or has quality issues.

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• It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
• To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.

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Invited by TrustRadius (TR) on Vendor's Behalf

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• UI does not support creating different profile views for an entity based upon customer types as example however we can achieve this by using sub entities ( sub classes). This feature is useful if we are creating profiles in reltio manually.
• Manual export every time we need to pick entities, fields etc does not allow to save templates. workaround is using postman creating predefined API with selected fields, filters and trigger export.
• UI does not support data masking which needed while we maintain PII information
• Potential Matches doesnt auto sort on confidence code so users need to manually select deselect relevant entities which is time consuming and painful process however this issue is when we have more than 4 entities as potential matches.
• It would be beneficial if UI displays data related errors (if any) between Reltio and SFDC.

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• Digital shelf analytics can provide more detail.
• No cross reference record.
• Unexplained errors causing syndication issues.

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Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

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Good Feedback

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Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

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Love the UI

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I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

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Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case

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We felt Reltio had the best user experience, with flexible graph database technology and a customizable UI. Also important was the ability to look at historical snapshots to see relationships as they existed as of a previous date.

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Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.

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• I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.

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• unifying multiple sources of data = 10+
• Data quality on customer and vendors moved from 65% to 95%
• Reporting quality on operational, finance and sales improved from 70% to 95%

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• Increased speed to market.
• Increased breadth of products available online.
• Improved content accuracy.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info