Informatica MDM & 360 Applications vs. Salsify vs. Syndigo Content Experience Hub

It is a robust software with great management and data model. It can be difficult to learn how to use and deploy the first time but the mapping and features work very well and have optimized our productivity and cost savings. We can customize reports, create rules and integrate with other applications. Overall I recommend it.

Incentivized

If you're looking for a tool to be able to syndicate singular products to other platforms, Salsify does well. Where it falls down a bit is when you're creating kits or bundles and trying to pass that data along to other applications. Overall, it's the best syndication platform we've found in the market.

Incentivized

Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.

Incentivized

• This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
• It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.

Incentivized

• The customer service is AMAZING! They walked us through everything step by step... multiple times. They are also working with us on how to identify our goals.
• The platform is extremely user friendly.

Incentivized

• Easy set up.
• Efficient content syndication.
• Identify content that doesn't meet standards or has quality issues.

Incentivized

• It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
• To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.

Incentivized

• A better GUI interface
• Better support as at times it takes a while to hear back from them
• More user training have better efficiency on using the software

Incentivized

• Digital shelf analytics can provide more detail.
• No cross reference record.
• Unexplained errors causing syndication issues.

Incentivized

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Incentivized

The team is very helpful and the product is very useful to us.

Incentivized

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Incentivized

I am only giving it a 9 because they are working on streamlining the uploading process to make things easier on our end - once this is complete I would most likely give it a 10!

Incentivized

I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

The team is extremely friendly and helpful. They came in for an in-house training and schedule calls to walk us through new features, etc.

Incentivized

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

Incentivized

The team at Salsify is the best to work with!!!

Incentivized

Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case

Incentivized

I was not directly involved in the purchase decision process to acquire Salsify as we started using it after it, but I can tell the Team decided on Salsify for a number of solid reasons including functionalities, price, integration options, and usability. Otherwise, we would have kept the older tool or decided on a different provider. Salsify took the lead as the ideal solution for us earlier this year.

Incentivized

Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.

Incentivized

• I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.

Incentivized

• Increased the productivity of the publish process.
• 5x products are published per partner in the same time it took earlier.
• Product information like pricing and images can be downloaded in a click.

Incentivized

• Increased speed to market.
• Increased breadth of products available online.
• Improved content accuracy.

Incentivized