Insocial - Feedback Solutions vs. Qualaroo Insights

We are an international organization that operates in multiple geographies and for us the solution works quite well. Insocial - Feedback Solutions itself is still a relatively small organization, but that has actually not been an issue at all. They're very flexible and helpful as a supplier. There was a close cultural fit between our 2 organizations, which made it into a success. If you are looking for a solution and partner to capture recurring customer sentiment and measure things like NPS, NLS, CSAT, CES and open feedback by using short and concise surveys that also drill down on those scores Insocial - Feedback Solutions can be a great fit.

Incentivized

It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.

• Great customer / end user experience. Nice Look & feel
• Excellent customer service and support
• Continuously working on improvements based on customer feedback
• Nice reporting

Incentivized

• Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
• Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
• The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.

• Survey creation could be easier, although as a customer I did not really feel this pain as our CSM [...] fully unburdoned us
• I had some comments about the closed loop feedback process and email notification look&feel, however they've already addressed this feedback in the last year with product updates.

Incentivized

• I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
• I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
• I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult

Incentivized

The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.

In general it is a very intuitive platform that does not require much training to start working with. Especially for reporting users that are focussed on the results and insights. The CSM team and support department are also very helpful in case you do run into any questions.

Incentivized

We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.

I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.

Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.

I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.

Not available for the Pro edition.

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.

Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.

There are multiple solutions that offer similar things. In the end the cutural fit with the vendor made the difference. As a foundation for future collaboration this felt as the best choice and it has proven to be a great choice since. Developments in the product have proven to be fast and based on our feedback, which makes for a great partnership and experience.

Incentivized

Qualaroo makes it very easy to launch a quick survey based on templates or custom questions with an intuitive user interface. It is also very flexible and can be easily integrated with AB testing thanks to the advanced options. Reports are getting better but analytics wise it's still not up to the refinement level of SurveyMonkey but it does beat the latter in terms of UI experience. When compared to SurveyGizmo, the flexibility on surveys is what stands out and how easy it is to create different survey flows.

Incentivized

Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.

• We have been able to track an upward trend in our global NPS where we could not do this before.
• We now have more insights on amazing CSAT scores on our services, which also increase Employee Experience
• We have been enabled to act more directly on customer feedback that drives customer satisfaction and sales or prevents churn

Incentivized

• Qualaroo has proven to be extremely useful when it comes to improving conversions.
• We deployed Qualaroo on our website to survey visitors and uncover their pain points about our landing page.
• Using the feedback, we made several critical changes to our page, including the visibility of the CTA button, information on the page, and the quality of pictures. Since the implementation, there has been a significant increase in conversions, and our visitors have been getting a lot more value from the landing page.