What users are saying about
12 Ratings
12 Ratings
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Score 8 out of 101

Likelihood to Recommend

Qualaroo

Qualaroo's exit survey feature is probably better-suited to eCommerce sites (which we are not). The two questions I would ask in considering Qualaroo are:
1) How much control do you need over targeting specific "nudges" to specific pages and how complex are the URLs on your site? If you want tight controls, Qualaroo can give you that, but you need to be able to write (potentially) complex regular expressions to get the targeting you need. If you don't need tight controls, there are likely simpler and cheaper options out there.2) Do you want a solution that integrates seamlessly into existing systems? If your site has a registration wall or a pay wall or you otherwise have access to identifying information about your users, Qualaroo's API makes it easy to know exactly who is responding to your surveys. Again, there are less expensive options out there if you don't need this.
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Feature Rating Comparison

Survey Format & Appearance

Qualaroo
6.5
Survey templates
Qualaroo
7.1
Themes
Qualaroo
6.1
Custom logo/branding
Qualaroo
6.5

Survey Content

Qualaroo
7.3
Changes to live survey
Qualaroo
8.5
Question design help
Qualaroo
7.1
Multiple question types
Qualaroo
6.1

Survey Logic

Qualaroo
4.0
Survey logic flexibility
Qualaroo
4.0

Survey Reporting & Analytics

Qualaroo
6.7
Response tracking
Qualaroo
8.5
Data export
Qualaroo
8.4
Standard reports
Qualaroo
8.5
Custom reports
Qualaroo
4.0
Analytics
Qualaroo
4.0

Survey Administration & Security

Qualaroo
8.3
Access controls
Qualaroo
8.0
Compliance
Qualaroo
8.5

Survey Distribution

Qualaroo
6.3
Vendor-offered crowdsourcing
Qualaroo
6.0
Respondent restrictions
Qualaroo
6.5

Pros

Qualaroo

  • Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
  • Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
  • With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
  • Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
  • Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
  • We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
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Cons

Qualaroo

  • The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
  • The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
  • The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
  • Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
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Likelihood to Renew

Qualaroo

Qualaroo 8.1
Based on 3 answers
It's possible I will see a different product that fits my needs, but I haven't so far
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Usability

Qualaroo

Qualaroo 8.0
Based on 1 answer
Qualaroo's feature set is narrow, keeping the admin interface relatively simple to navigate. Qualaroo recently improved the way users can write and test regular expressions, improving the usability of that feature significantly (this was likely motivated by a high volume of support inquiries to Qualaroo on this feature). The one area where Qualaroo could significantly improve usability is on the ability to design nudges with multiple questions. Adding a drag-and-drop feature to organize questions (even if this doesn't actually affect the branch logic that sequences the questions themselves) would be a big improvement.
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Reliability and Availability

Qualaroo

Qualaroo 10.0
Based on 1 answer
I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.
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Performance

Qualaroo

Qualaroo 8.0
Based on 1 answer
Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.
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Support

Qualaroo

Qualaroo 7.0
Based on 2 answers
Qualaroo support is prompt, but seems ad hoc. From my limited experience, I would say that Qualaroo doesn't have a very rigorous process in place for tracking cases yet. It's all email-based with no customer portal where you can see your cases (current and historical). On the positive side, I haven't had to submit a support case in over 10 months, so it's entirely possible that their processes have evolved in the interim.
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In-Person Training

Qualaroo

Not available for the Pro edition.
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Online Training

Qualaroo

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.
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Implementation

Qualaroo

Qualaroo 9.0
Based on 2 answers
Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.
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Alternatives Considered

Qualaroo

At the time that we chose Qualaroo (fall of 2013), it had features that we couldn't get with WebEngage (regular expression targeting and exit surveys). Qualaroo is also a more pro-active form of soliciting feedback than UserVoice. Qualaroo is more suited to an active marketing and sales mindset where UserVoice is more suited to a passive tech support mindset. Qualtrics, SurveyMonkey, and Wufoo are all more traditional, long-form, stand-alone web survey tools
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Scalability

Qualaroo

Qualaroo 5.0
Based on 1 answer
Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges.Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges.And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.
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Return on Investment

Qualaroo

  • Qualaroo has allowed us to take questions that come up in weekly team meetings and translate them immediately (same day) into questions we pose to users, with actionable insights coming back to us within 3-5 days. For sites with larger traffic volumes (in the 100s of thousands of uniques per month, vs ours currently in the 10s of thousands per month), you can probably get actionable data even faster.
  • Qualaroo has worked well as an off-the-shelf micro-survey solution, allowing us to focus our limited development resources on other higher-priority projects (vs. trying to engineer our own micro-survey features into our site).
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Pricing Details

Qualaroo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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