A perfect market and user research tool
January 06, 2022

A perfect market and user research tool

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qualaroo Insights

Qualaroo made it possible to understand different customers at various geographic locations to create personalized USPs to promote our products. It helped us map customers' interests and purchase preferences from three significant locations that we wanted to target for new market acquisitions. We initially used the same campaigns for all the locations. With Qualaroo, we uncovered the purchase priorities of each segment and crafted individual campaigns to increase overall sales and product adoption.
  • It helped to develop a more focused approach towards customer discovery.
  • We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
  • We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.
  • It needs a bulk action button to export reports from multiple surveys at once.
  • There is no feature to embed surveys directly into the mail body.
  • We can't create custom charts to get a high-level view of various survey metrics.
  • Qualaroo has proven to be extremely useful when it comes to improving conversions.
  • We deployed Qualaroo on our website to survey visitors and uncover their pain points about our landing page.
  • Using the feedback, we made several critical changes to our page, including the visibility of the CTA button, information on the page, and the quality of pictures. Since the implementation, there has been a significant increase in conversions, and our visitors have been getting a lot more value from the landing page.

Do you think Qualaroo Insights delivers good value for the price?

Yes

Are you happy with Qualaroo Insights's feature set?

Yes

Did Qualaroo Insights live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Qualaroo Insights go as expected?

Yes

Would you buy Qualaroo Insights again?

Yes

We have used other software like Qualtrics and Slack before but are more satisfied with the features and functionality of Qualaroo.
The overall support of Qualaroo Insights is great. We are satisfied with the product.
It helped us to redesign the homepage and product page to address customer fears and expectations. We have successfully designed personalized campaigns for different locations using the insights from Qualaroo surveys to acquire new customers.

Qualaroo Feature Ratings

Survey templates
9
Themes
9
Custom logo/branding
10
Changes to live survey
Not Rated
Question design help
Not Rated
Multiple question types
Not Rated
Survey logic flexibility
9
Response tracking
9
Data export
10
Standard reports
10
Custom reports
9
Analytics
10
Vendor-offered crowdsourcing
Not Rated
Respondent restrictions
Not Rated
Access controls
Not Rated
Compliance
Not Rated