Qualtrics is a decent tool for survey creation
May 03, 2022

Qualtrics is a decent tool for survey creation

Caroline Wong | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Research Suite
  • Qualtrics 360

Overall Satisfaction with Qualtrics CoreXM

I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, years of experience in a certain field, education level, etc.
  • Variety of questions you can ask.
  • Easy to rearrange order of questions.
  • Good tracking of analytics.
  • The margins have some restrictions when adding images.
  • The display of images in surveys can be skewed from preview.
  • It's a good tool to collect data to meet business goals.
  • Can take some time to learn.
  • Reports are easy to export.
My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye catching but it does the job.

Do you think Qualtrics XM for Strategy and Research delivers good value for the price?

Not sure

Are you happy with Qualtrics XM for Strategy and Research's feature set?


Did Qualtrics XM for Strategy and Research live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Qualtrics XM for Strategy and Research go as expected?

I wasn't involved with the implementation phase

Would you buy Qualtrics XM for Strategy and Research again?


UserTesting, Microsoft 365 (formerly Office 365), Atlassian Confluence
It's usable but there are some limitations as mentioned earlier. When including images into some questions, they are sometimes skewed or uploaded in the wrong or not ideal format.
I haven't contacted their support before so I'm rating it a 5 (wouldn't accept the question mark as an answer on the scale). When I need help, I asked someone in my lab or team.
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.