TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freehand by InVision

    Score7.7 out of 10
    N/AFreehand, from InVision headquartered in New York, is an online whiteboard that enables teams to plan, brainstorm, and draw together. It aims to give everyone a simple way to visually represent ideas with charts, diagrams, and drawings. Whether for mind mapping, creating a customer journey map, or drafting up an org chart, Freehand can help teams make ideas and plans visual.

    $4

    per month per user

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Freehand by InVisionOrtto
    Editions & Modules
    Freehand Free
    $0
    per year per user
    Freehand Pro
    $4
    per month per user
    Freehand Enterprise
    Custom Quote
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Freehand by InVisionOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    Freehand by InVisionOrtto
    Considered Both Products
    InVisionApp Inc.
    No answer on this topic
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    90 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    61 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    89 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    37 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    54 Answers
    No answers on this topic
    Features
    Freehand by InVisionOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Freehand by InVision and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Freehand by InVision and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Freehand by InVision and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    16% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Freehand by InVision and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social profile integration00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Freehand by InVision and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Freehand by InVision and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    15% above category average
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Best Alternatives
    Freehand by InVisionOrtto
    Small Businesses
    Whimsical
    Score9.3 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Whimsical
    Score9.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Whimsical
    Score9.3 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Freehand by InVisionOrtto
    Likelihood to Recommend
    7.9
    (102 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    8.0
    (9 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (16 ratings)
    -
    (0 ratings)
    Availability
    8.7
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.3
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.4
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    8.5
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Freehand by InVisionOrtto
    Likelihood to Recommend
    InVisionApp Inc.
    InVision Freehand has quickly evolved to be a very robust solution for our pre-design process and collaboration with stakeholders and other product teams. It has brought a lot more hands-on workshopping opportunities and created engaging spaces for cross functional teams. Internally to our design org we are able to prototype ideas faster and generate insights or changes BEFORE going into more hi-fidelity design tools or processes.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    InVisionApp Inc.
    • Bring in and embed external files and view them on the board without having to move out of freehand. eg. pdf's, power point, youtube etc.
    • Creating wireframes, flow maps, all and any kinds of created art boards to share with team members.
    • Ability to create text and link to external sites
    • Can format and create pages with text and bullet points right in freehand, rather than having to go to another software to do the same.
    • Collaborate with Team members all on the same board and project at the same time and get feedback live in a meeting and/or even later.
    • Love the different templates that have been provided for me to use as a starting point.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    InVisionApp Inc.
    • The resolution: Our webpage designs always pass the resolution threshold to where freehand starts to work its compression. During presentations, it can be a little embarrassing when we can't read the copy because it looks like potatoes.
    • Embedding videos: GIFs are only good to a certain point, and creating Vimeo embeds is tedious. I wish I could embed MP4s or web assets a lot quicker.
    • Touchpad panning: I can't tell you how many times I've "gone back" in my browser when I'm just trying to pan across the freehand. Has honestly made me wanna force quit on many occasions.
    • Sticky notes and text in shapes: Overall, it's really hard to use the sticky notes and text inside rectangles without the text just getting all over the place. It's different sizes, it gets too tiny, it gets way too big, and overall, it just doesn't look professional, even with a lot of fussing.
    • No ability to crop/mask an image. Nice to have, but sometimes we just need to delete a chunk off a screenshot, and it requires opening PS or taking a screenshot to edit anything.
    • Wish there was a way to have "internal comments" that are not visible to our clients.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    InVisionApp Inc.
    Honestly as in any organization it's up to budget. I feel like every organization I go to I'm constantly striving to keep InVision as part of the main funded tools used by the team especially in a remote environment. I feel there is a push to move to Figma and Zooms new white boarding tool but I'm still not a fan of Zoom's tool. Microsoft also created a white boarding tool which has been buggy.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Usability
    InVisionApp Inc.
    Color Selection can be tricky when changing colors for shapes and text I've seen other users struggle with creating sticky notes and getting text to fit in the box properly and had to abandon the tool for a workshop for this reason After having a demo, I learned of new features I wasn't using. I don't know it would have been intuitive to find on my own.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Reliability and Availability
    InVisionApp Inc.
    For availability, we never have to even think about whether inVision Freehand is going to be available for us to work with. There has never been a time when we have opened up the application and had any issues of any kind. I can't imagine why anyone would work with a platform that is unreliable. inVision Freehand is realibel, stable, and getting better all the time. Whether it's their built-in tools or the expanding of Templates to work with Freehand has been a reliable go-to platform for us.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Performance
    InVisionApp Inc.
    It is a little slow when bringing artboards from Sketch to Freehand using Craft. I have had some issues loading and redrawing pages when I have a lot of images on my freehand board. It gives me an error message while I am in the file and starts to reload and redraw all the photos again. Not sure if it has a limit on how many images it can handle on a board at a time.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Support Rating
    InVisionApp Inc.
    I haven't had to use the support team for anything, which is great news because that means the product usually works as expected! In terms of online support, I've been able to find videos that show how new features work. Also, many of the people I work with have experience with the tools so they are a great resource for me.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Implementation Rating
    InVisionApp Inc.
    The implementation is pretty much easy-peasy and plug-n-play. We simply download the applications and install, signed in and were good to go. I really cannot imagine that there would be anyone who would have any difficulty whatsoever in getting started in more than just a few minutes. It's really how implementing these officewide improvements should always go.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    InVisionApp Inc.
    Miro (formerly Realtime Board) is the original product concept for this tool and I used it for 3-4 years for product development. Invision is aesthetically a carbon copy of the tool but lacks in fine usability controls. We actually didn't choose Freehand, it just came as an added tool under our Invision subscription. It's helpful but knowing the previous tool, it's been a hard sell because it's just not as good. Again, it's really fine tuned usability things like navigation, zoom, switching from tool to tool, selecting and deselecting, etc
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    InVisionApp Inc.
    Getting set up with inVision Freehand was super simple. We figured how many of our team members were going to be using it and we set up our account knowing that. There were no negotiations, contract hassles or anything that would have been a waste of our time, efforts or resources.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Scalability
    InVisionApp Inc.
    Not everyone in the company has access to Invision, and they can't view the links I provide to them. I also wish everyone could view a file without logging in to the enterprise account. It comes in handy when I am doing focus-group studies or other studies with our customers that don't have Freehand. Unfortunately, if that is possible, I don't know how to do that.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Professional Services
    InVisionApp Inc.
    We didn't use an outside vendor - that's why I gave this option a 10.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Return on Investment
    InVisionApp Inc.
    • Positives all around. Everyone is able to see and collaborate.
    • Granting access is sometimes a pain. Sending the link does not always work, and I get emails as people try to access boards.
    • No negatives really, I love learning all of the different ways it can be used.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.