Invoca vs. Triple Whale

Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.

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For paid social accounts where demand generation, storytelling, and advanced attribution are necessary, this can help visualize that story and track a customer's journey in ways that you just otherwise wouldn't be able to do in a paid social platform. It does it so quickly that you're hardly taking any time to actually create these really advanced visualizations, which can help validate some of the thoughts or ideas you have on what the data is saying. In some cases, it can redirect you towards new thoughts or paths of what might or might not be happening that you otherwise wouldn't have thought of. Think of it almost like another expert on your team that just is a genius with data

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• From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
• Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
• Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.

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• Integrate data from multiple platforms into one location.
• Provide easy to use and customizable dashboards.
• Help with additional attribution methods and accuracy.

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• Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
• It does lack the ability to speak with 3rd party software with Zapier
• In certain ways, too much functionality for basic campaign setup.
• They do not try to take a business development role with their users to help them grow their business.

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• Amazon data is difficult to integrate.
• Shipping costs by channel and avg./unit cost - if possible.
• Better tutorials to understand all the tools available.

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Without Moby, I'm not sure how much I would use Triple Whale. It feels a little intimidating, even to someone who is an expert in the field. Just because we're an expert at paid social or paid search doesn't mean we're an expert at attribution. There is a level of hand-holding necessary if we didn't have that AI integration to be able to use more plain language to unearth the golden nuggets that live within Triple Whale. Moby brings that to life.With Moby, it's a 10. It's amazing. Without Moby, it's probably a six. I'm sure all of the amazing nuggets still exist, but it's just hard to dig them up

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Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.

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Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.

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The triple whale is a more holistic consolidated view of the ad spend and sales picture.

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• It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
• We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.

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• Helps us balance our FB and Google spend.
• Know when to scale spend.
• Know when to back of spend.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info