Solid Call Tracking Product: A Must for Performance Marketers
June 01, 2021

Solid Call Tracking Product: A Must for Performance Marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Invoca

We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.
  • Call tracking
  • Reporting
  • Quality assurance
  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
  • Recording
  • IVR Hosting
  • Bundles
  • Reporting
  • It is expensive compared to some other options out there.
  • Our entire business does run on the platform though, so it is absolutely essential to what we do.
  • It makes a complex setup rather logical, once the system is learned.
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a logical, powerful platform. Still have a few features that would be nice, but a solid, consistent product.

Do you think Invoca delivers good value for the price?


Are you happy with Invoca's feature set?


Did Invoca live up to sales and marketing promises?


Did implementation of Invoca go as expected?


Would you buy Invoca again?


Invoca is a great platform for anyone in the performance marketing space in the pay-per-call arena, as well as any others where call routing and monitoring are important. Although it does take a little while to get comfortable with the platform, it is very powerful when utilized correctly. It is expensive and the contracts are rather hefty, so it may not be for more basic users, but it is the best tracking platform that we've come across.