iZooto vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iZooto
Score 10.0 out of 10
Small Businesses (1-50 employees)
iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales. iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between how a mobile application and a website works with users is in the level of interaction and personalisation that a mobile application offers. Additionally, the vendor says with iZooto, they are empowering…N/A
Omnisend
Score 6.7 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
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Pricing
iZootoOmnisend
Editions & Modules
No answers on this topic
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
iZootoOmnisend
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 number of subscribers$16 Month
Additional DetailsUser Engagement is at the heart of every business. It is the reason that drives business growth. Businesses focussing on creating contextual communication to engage users, will outpace everyone else. This is our mojo - to help you engage your users and create delightful moments. Yes, that really is our mission. We understand that whether you are small business or a large business or just a One-Person-Army, restricting number of websites per account where you wish to use iZooto is frustrating. For this precise reason, we have consciously stepped away from the number of websites per plan model. So when you create an account on iZooto, you can add any number of websites and any number of users to manage those web properties for yourself.Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
iZootoOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iZooto
-
Ratings
Omnisend
7.4
5 Ratings
10% below category average
WYSIWYG email editor00 Ratings6.75 Ratings
Dynamic content00 Ratings7.55 Ratings
Ability to test dynamic content00 Ratings7.15 Ratings
Landing pages00 Ratings7.13 Ratings
A/B testing00 Ratings7.14 Ratings
Mobile optimization00 Ratings7.13 Ratings
Email deliverability reporting00 Ratings6.85 Ratings
List management00 Ratings7.95 Ratings
Triggered drip sequences00 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iZooto
-
Ratings
Omnisend
6.6
5 Ratings
17% below category average
Dashboards00 Ratings6.74 Ratings
Standard reports00 Ratings6.85 Ratings
Custom reports00 Ratings6.42 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iZooto
-
Ratings
Omnisend
7.1
2 Ratings
18% below category average
Link Tracking00 Ratings7.52 Ratings
Image Validation00 Ratings6.92 Ratings
Inbox Display00 Ratings7.12 Ratings
Email Previews00 Ratings6.72 Ratings
Best Alternatives
iZootoOmnisend
Small Businesses
OneSignal
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Score 9.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Intercom
Intercom
Score 8.8 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Litmus
Litmus
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iZootoOmnisend
Likelihood to Recommend
10.0
(2 ratings)
7.1
(5 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
iZootoOmnisend
Likelihood to Recommend
Datability Solutions Pvt Ltd
iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.
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Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
Datability Solutions Pvt Ltd
  • iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
  • iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
  • iZooto allows us to monetise our push notifications without any extra effort.
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Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
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Cons
Datability Solutions Pvt Ltd
  • Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
  • More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
  • There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.
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Omnisend
  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
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Support Rating
Datability Solutions Pvt Ltd
They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.
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Omnisend
No answers on this topic
Alternatives Considered
Datability Solutions Pvt Ltd
We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.
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Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
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Return on Investment
Datability Solutions Pvt Ltd
  • iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
  • iZooto contributes a healthy chunk of our ad revenues.
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Omnisend
  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
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ScreenShots

iZooto Screenshots

Screenshot of Home Page ScreenshotScreenshot of Product Screenshot

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads