Kantar Marketplace vs. Nielsen Marketing Cloud
Kantar Marketplace vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Kantar Marketplace | N/A | Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights. | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
Kantar Marketplace | Nielsen Marketing Cloud | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Kantar Marketplace | Nielsen Marketing Cloud | |
---|---|---|
Top Pros | ||
Top Cons |
|
|
Kantar Marketplace | Nielsen Marketing Cloud | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Data Collection |
| ||||||||||||
Data Classification |
| ||||||||||||
Ad Network Integration |
| ||||||||||||
DMP Analytics |
|
Kantar Marketplace | Nielsen Marketing Cloud | |
---|---|---|
Small Businesses | Lead411 Score 9.1 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Lead411 Score 9.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | Sprinklr Insights Score 8.9 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Kantar Marketplace | Nielsen Marketing Cloud | |
---|---|---|
Likelihood to Recommend | 7.6 (3 ratings) | 8.0 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | - (0 ratings) | 5.0 (1 ratings) |
Kantar Marketplace | Nielsen Marketing Cloud | |
---|---|---|
Likelihood to Recommend | Kantar | Nielsen |
Pros | Kantar | Nielsen |
Cons | Kantar | Nielsen |
Likelihood to Renew | Kantar No answers on this topic | Nielsen |
Usability | Kantar No answers on this topic | Nielsen |
Support Rating | Kantar No answers on this topic | Nielsen |
Alternatives Considered | Kantar | Nielsen |
Return on Investment | Kantar | Nielsen |
ScreenShots |