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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Powtoon

    Score8.7 out of 10
    N/APowtoon is an online video creation platform used to turn any document or idea into a video. Its AI tools include Doc to Video, an AI scriptwriter, text-to-speech, and text to video.

    $49

    per month per user

    Pricing
    KapostPowtoon
    Editions & Modules
    No answers on this topic
    Lite
    $49
    per month per user
    Professional
    $99
    per month per user
    Advanced
    $199
    per month per user
    Offerings
    Pricing Offerings
    KapostPowtoon
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discounts available for annual billing and educational institutions.
    More Pricing Information
    Community Pulse
    KapostPowtoon
    Considered Both Products
    Upland Software
    No answer on this topic
    Powtoon
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    10 Answers
    Features
    KapostPowtoon
    Content Creation
    Comparison of Content Creation features of Kapost and Powtoon
    Feature
    Kapost
    8.2
    9 Ratings
    5% above category average
    Powtoon
    -
    Ratings
    Ideation8.07 Ratings00 Ratings
    Approval workflows8.09 Ratings00 Ratings
    Content collaboration8.09 Ratings00 Ratings
    Content calendar8.09 Ratings00 Ratings
    Network for content licensing/production9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Kapost and Powtoon
    Feature
    Kapost
    8.0
    9 Ratings
    2% above category average
    Powtoon
    -
    Ratings
    Content hub7.18 Ratings00 Ratings
    Forms / Gated content8.05 Ratings00 Ratings
    Embedded CTAs7.93 Ratings00 Ratings
    Content distribution9.07 Ratings00 Ratings
    Content promotion8.34 Ratings00 Ratings
    Content automation8.05 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Kapost and Powtoon
    Feature
    Kapost
    8.0
    7 Ratings
    8% above category average
    Powtoon
    -
    Ratings
    Audience profiling and targeting8.05 Ratings00 Ratings
    Closed-loop tracking and reporting8.06 Ratings00 Ratings
    Content performance analytics8.07 Ratings00 Ratings
    Campaign optimization dashboard8.05 Ratings00 Ratings
    Competitive analytics7.92 Ratings00 Ratings
    Best Alternatives
    KapostPowtoon
    Small Businesses
    Contently
    Score9.9 out of 10
    iMovie
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    iMovie
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KapostPowtoon
    Likelihood to Recommend
    7.0
    (12 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (2 ratings)
    8.7
    (3 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KapostPowtoon
    Likelihood to Recommend
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Powtoon
    Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.
    Incentivized
    Read full review
    Pros
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Powtoon
    • Powtoon is very easy to use; no previous experience is needed.
    • It has a lot of features (images, backgrounds, videos, sounds, etc.)
    • It automatically saves your work
    • After you have created your video, you can download it to your computer in different resolutions
    Incentivized
    Read full review
    Cons
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Powtoon
    • Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
    • They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
    • They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
    • Some items they have introduced, like turning a powerpoint into a video really don't work.
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Powtoon
    No answers on this topic
    Usability
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    Powtoon
    No answers on this topic
    Support Rating
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
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    Powtoon
    I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.
    Incentivized
    Read full review
    Alternatives Considered
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Powtoon
    Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.
    Incentivized
    Read full review
    Scalability
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Powtoon
    No answers on this topic
    Return on Investment
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    Powtoon
    • We don't have to spend money on traveling to a location to do an actual live shoot.
    • I'm spending less time on hand animating videos.
    • We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.
    Incentivized
    Read full review
    ScreenShots