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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kayako

    Score6.8 out of 10
    N/AKayako is a help desk and customer support platform that helps businesses automate workflows, improve agent productivity, and deliver personalized customer experiences across email, chat, and social media.

    $79

    per month

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    KayakoKlaviyo
    Editions & Modules
    Kayako One
    $79
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    KayakoKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    KayakoKlaviyo
    Considered Both Products
    Kayako
    No answer on this topic
    Klaviyo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    115 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    107 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    117 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    105 Answers
    Features
    KayakoKlaviyo
    Incident and problem management
    Comparison of Incident and problem management features of Kayako and Klaviyo
    Feature
    Kayako
    2.0
    11 Ratings
    122% below category average
    Klaviyo
    -
    Ratings
    Organize and prioritize service tickets1.011 Ratings00 Ratings
    Expert directory1.05 Ratings00 Ratings
    Subscription-based notifications1.08 Ratings00 Ratings
    ITSM collaboration and documentation1.07 Ratings00 Ratings
    Ticket creation and submission7.011 Ratings00 Ratings
    Ticket response1.011 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Kayako and Klaviyo
    Feature
    Kayako
    1.0
    9 Ratings
    156% below category average
    Klaviyo
    -
    Ratings
    External knowledge base1.09 Ratings00 Ratings
    Internal knowledge base1.08 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Kayako and Klaviyo
    Feature
    Kayako
    1.0
    10 Ratings
    156% below category average
    Klaviyo
    -
    Ratings
    Customer portal1.07 Ratings00 Ratings
    IVR1.02 Ratings00 Ratings
    Social integration1.04 Ratings00 Ratings
    Email support1.010 Ratings00 Ratings
    Help Desk CRM integration1.06 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Kayako and Klaviyo
    Feature
    Kayako
    -
    Ratings
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    WYSIWYG email editor00 Ratings8.4120 Ratings
    Dynamic content00 Ratings8.2126 Ratings
    Ability to test dynamic content00 Ratings7.6118 Ratings
    Landing pages00 Ratings8.02 Ratings
    A/B testing00 Ratings8.3120 Ratings
    Mobile optimization00 Ratings8.6129 Ratings
    Email deliverability reporting00 Ratings8.7132 Ratings
    List management00 Ratings8.6132 Ratings
    Triggered drip sequences00 Ratings8.8118 Ratings
    Lead Management
    Comparison of Lead Management features of Kayako and Klaviyo
    Feature
    Kayako
    -
    Ratings
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Lead nurturing automation00 Ratings8.298 Ratings
    Lead scoring and grading00 Ratings7.150 Ratings
    Data quality management00 Ratings7.860 Ratings
    Automated sales alerts and tasks00 Ratings7.253 Ratings
    Campaign Management
    Comparison of Campaign Management features of Kayako and Klaviyo
    Feature
    Kayako
    -
    Ratings
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Calendaring00 Ratings8.247 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Kayako and Klaviyo
    Feature
    Kayako
    -
    Ratings
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Dashboards00 Ratings8.1129 Ratings
    Standard reports00 Ratings7.7125 Ratings
    Custom reports00 Ratings7.585 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Kayako and Klaviyo
    Feature
    Kayako
    -
    Ratings
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    API00 Ratings8.4100 Ratings
    Role-based workflow & approvals00 Ratings8.255 Ratings
    Customizability00 Ratings7.374 Ratings
    Integration with Salesforce.com00 Ratings8.320 Ratings
    Third-party software integrations00 Ratings8.150 Ratings
    Best Alternatives
    KayakoKlaviyo
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KayakoKlaviyo
    Likelihood to Recommend
    1.0
    (22 ratings)
    8.4
    (134 ratings)
    Likelihood to Renew
    7.8
    (11 ratings)
    9.5
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    8.0
    (3 ratings)
    Availability
    7.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    2.1
    (4 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    KayakoKlaviyo
    Likelihood to Recommend
    Kayako
    When it works, It's without a doubt a great help desk solution. It is perfect for our usage, and have rolled it out company-wide. It's great if you have multiple departments. We have it set up so most items come through a single desk that then hands out tickets to their proper department. There may be cheaper options for smaller organizations but for one that is as service-driven as ours, we really think Kayako is a great fit.
    Incentivized
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    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
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    Pros
    Kayako
    • Gives a very good report on an individual level of what is being done for a customer or corporate issue.
    • Easy to understand who has what, what the tickets are about, how long they have been opened and how many times the customer/employee have gone back and forth with each other.
    • Nice dashboard view.
    Incentivized
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    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
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    Cons
    Kayako
    • Departments need a bit of work. Even though you can have multiple departments, the only changes that can be made are globally. If you want independent queues within the departments, you have to do a lot of work that can be very confusing.
    • Survey system is not up to speed. Kayako really needs to add Net Promoter Score into their system. Also, if a staff user removes their name from an incident ticket, it removes them from the survey so you really can't even get a good estimate of how well your staff is in the eyes of the customer.
    • Very difficult to implement when you already have a customer base. Setting them up in organizations is difficult. Also, the sign-up for new customers is quirky. If you send an email to Kayako, it will say you are not an authorized user, however, it will store your email address. If you try to send an email a second time, it will go through. This is one of many reasons why we decided to move from Kayako to Oracle Service Cloud.
    Incentivized
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    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Likelihood to Renew
    Kayako
    • We are grandfathered in on their old Software-assurance pricing and our continued use costs us only a few hundred dollars a year (excluding hosting expenses)
    • Our team's processes are now heavily ingrained in the system
    • We have not been shown a more compelling option that is more cost-effective while still offering all the features we've come to expect
    Incentivized
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    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Usability
    Kayako
    I did not come from an IT background and I picked this program up quickly
    Incentivized
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    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Reliability and Availability
    Kayako
    They are really good, but it takes a while to get back, because of the large time difference to the Eastern US. However, they are very helpful.
    Incentivized
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    Klaviyo
    No answers on this topic
    Support Rating
    Kayako
    • We didn't have to use support too much, but when we did, they were able to assist us and help us make everything work.
    • Mostly we used their Online KB and step by step instructions to get all of our issues resolved.
    Incentivized
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    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Implementation Rating
    Kayako
    Three years in we are about as happy with Kayako as we could be. We've had several employee's leave and on-boarding new hires was easier than it has ever been as things are uniform and consistent across the entire application.
    Incentivized
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    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Alternatives Considered
    Kayako
    We were using Spiceworks for a few years before switching to Kayako but found that it wasn't as customizable or as user friendly for our customers. The SNMP scanning and inventory features with Spiceworks was nice but we needed more of a Help Desk that would allow us to scale our services to more companies.
    Incentivized
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    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
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    Return on Investment
    Kayako
    • Tickets were definitely responded to faster once we implemented the audible alarm that would go off when new tickets came into the queue. This was possible because of the API.
    • Since the system was email based we could set our monitoring software up to generate tickets automatically via email for customers when it found something out of the ordinary.
    Incentivized
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    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
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    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers