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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    LightCMS (discontinued)

    Score6.1 out of 10
    N/ALightCMS, from NetSuite, was a cloud-based content management system for building websites and eCommerce storefronts. It is designed to be used by individuals, non-profits, and small to medium-sized businesses. The product has been discontinued.N/A
    Pricing
    KeapLightCMS (discontinued)
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    KeapLightCMS (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Community Pulse
    KeapLightCMS (discontinued)
    Considered Both Products
    Thryv
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    No answers on this topic
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    KeapLightCMS (discontinued)
    CRM Project Management
    Comparison of CRM Project Management features of Keap and LightCMS (discontinued)
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    LightCMS (discontinued)
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and LightCMS (discontinued)
    Feature
    Keap
    5.9
    152 Ratings
    28% below category average
    LightCMS (discontinued)
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and LightCMS (discontinued)
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    LightCMS (discontinued)
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and LightCMS (discontinued)
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    LightCMS (discontinued)
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and LightCMS (discontinued)
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    LightCMS (discontinued)
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and LightCMS (discontinued)
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    LightCMS (discontinued)
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Security
    Comparison of Security features of Keap and LightCMS (discontinued)
    Feature
    Keap
    -
    Ratings
    LightCMS (discontinued)
    8.0
    1 Ratings
    3% below category average
    Role-based user permissions00 Ratings8.01 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Keap and LightCMS (discontinued)
    Feature
    Keap
    -
    Ratings
    LightCMS (discontinued)
    9.1
    1 Ratings
    15% above category average
    WYSIWYG editor00 Ratings10.01 Ratings
    Code quality / cleanliness00 Ratings9.01 Ratings
    Admin section00 Ratings9.01 Ratings
    Page templates00 Ratings10.01 Ratings
    Library of website themes00 Ratings10.01 Ratings
    Mobile optimization / responsive design00 Ratings10.01 Ratings
    Publishing workflow00 Ratings8.01 Ratings
    Form generator00 Ratings7.01 Ratings
    Web Content Management
    Comparison of Web Content Management features of Keap and LightCMS (discontinued)
    Feature
    Keap
    -
    Ratings
    LightCMS (discontinued)
    7.3
    1 Ratings
    3% below category average
    Content taxonomy00 Ratings4.01 Ratings
    SEO support00 Ratings7.01 Ratings
    Bulk management00 Ratings8.01 Ratings
    Community / comment management00 Ratings10.01 Ratings
    Best Alternatives
    KeapLightCMS (discontinued)
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    No answers on this topic
    Square Online
    Score7.7 out of 10
    Enterprises
    No answers on this topic
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapLightCMS (discontinued)
    Likelihood to Recommend
    5.3
    (210 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    -
    (0 ratings)
    Usability
    5.2
    (28 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapLightCMS (discontinued)
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Discontinued Products
    LightCMS is perfect for 90% of websites out there. It has all the basic modules like calendars, photo galleries, news/blog, or forms building built in. Small businesses to mid-sized businesses are perfect for LightCMS. We use other solutions when the requierments for the website include a lot of third party integrations or custom modules. As a hosted CMS it has the same limitations as others with server-side development.
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Discontinued Products
    • LightCMS provides all the major functionality 90% of sites need. It keeps out of its own way by making these solutions intuitive and simple and not trying to solve every problem for everyone which would over-complicate the tool-set.
    • This is the easiest to use CMS we have ever seen. I tell my client's that if they can make a Facebook post, they can manage their website, and it's true. Their UI is so easy and keeps getting easier to use. Untrained users get it in minutes and are able to manage their sites without our help.
    • LightCMS's code is simple and light-weight. Sites are fast and the CMS doesnt get in the way of performance.
    • You can do almost anything you want (except server-side programming) with LightCMS. So, we can create any design we want and it works great with Light CMS's tokens and editable regions concept (which is also simple to implement.)
    • Constantly upgraded and fixed, the product is 1000x better after 10 years of working with it, but is still simple and not bloated.
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Discontinued Products
    • While keeping it simple is LightCMS's thing, some of the elements/modules could use deeper options or control for advanced users.
    • Some content, such as calendars, cannot have data exported/imported easily.
    • Support was amazing 10 years ago. We openly talked about how awesome they were... it isn't as good as it once was, but is still way above almost every support of other CMS systems we have used.
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Discontinued Products
    We have looked at hundrends of CMS's and LightCMS is a perfect entry-level system for most of our small to mid sized clients. LightCMS's feature set is less complex than almost every other system and the actual interface is miles ahead of most other CMS systems. It's simply thought out better. It lacks sensibility and an API as well as other advanced features many more expensive or more DIY systems have, but the simplicity makes up for it.
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Discontinued Products
    • While I always think the price could be cheaper, LightCMS is incredibly inexpensive if you consider the costs of hosting, support, and upgrading is all included.
    • As part of their partner program, we are able to control client accounts from our master account, making moving between clients easier and supporting them faster which ultimately makes our labor costs better.
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.