Kevel vs. LinkedIn Marketing Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kevel
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
LinkedIn Marketing Solutions
Score 7.8 out of 10
N/A
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…N/A
Pricing
KevelLinkedIn Marketing Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KevelLinkedIn Marketing Solutions
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Community Pulse
KevelLinkedIn Marketing Solutions
Top Pros
Top Cons
Features
KevelLinkedIn Marketing Solutions
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kevel
10.0
1 Ratings
30% above category average
LinkedIn Marketing Solutions
-
Ratings
DSP integration10.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kevel
10.0
1 Ratings
24% above category average
LinkedIn Marketing Solutions
-
Ratings
Ad campaign creation10.01 Ratings00 Ratings
Ad deployment10.01 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Ad display and retargeting segmentation10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kevel
9.2
1 Ratings
16% above category average
LinkedIn Marketing Solutions
-
Ratings
Ad dashboards9.01 Ratings00 Ratings
Ad performance reports9.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Ad attribution reporting9.01 Ratings00 Ratings
Cross-channel ad management9.01 Ratings00 Ratings
Best Alternatives
KevelLinkedIn Marketing Solutions
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KevelLinkedIn Marketing Solutions
Likelihood to Recommend
10.0
(1 ratings)
8.9
(47 ratings)
Usability
-
(0 ratings)
8.5
(8 ratings)
Support Rating
-
(0 ratings)
8.6
(6 ratings)
User Testimonials
KevelLinkedIn Marketing Solutions
Likelihood to Recommend
Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
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LinkedIn
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
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Pros
Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
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LinkedIn
  • Targeting - they have done a great job of allowing you speak to ideal audiences
  • Support - dedicated customer service and account advising is always accessible and very responsive
  • Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
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Cons
Kevel
  • User interface could be faster to load.
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LinkedIn
  • The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
  • LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
  • This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
  • LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
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Usability
Kevel
No answers on this topic
LinkedIn
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
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Support Rating
Kevel
No answers on this topic
LinkedIn
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
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Alternatives Considered
Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
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LinkedIn
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
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Return on Investment
Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
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LinkedIn
  • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
  • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
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ScreenShots

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example