Klaviyo vs. LoopFuse (discontinued)

Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.

Incentivized

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!

• Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
• Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
• I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.

Incentivized

• It is easy to use without too much set-up.
• The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
• The reporting information is very in-depth and detailed.

• Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
• Better library of dynamic values available for use inside emails

Incentivized

• I think creating the HTML email campaigns could be made easier.
• I would like to have more HTML templates available.

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second. I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).

The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it

Incentivized

It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.

Incentivized

At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.

• Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
• Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
• Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.

Incentivized

• I can't really quantify ROI from Loopfuse