Klaviyo vs. LoopFuse (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 9.1 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
LoopFuse (discontinued)
Score 6.6 out of 10
N/A
LoopFuse was a marketing automation platform targeted primarily at SMBs. Functionalities include email marketing, lead nurturing, lead scoring and social listening capability. It was acquired by Salesfusion, which in turn was acquired by SugarCRM. The Salesfusion marketing automation solution is now available as Sugar Market.
$275
per month
Pricing
KlaviyoLoopFuse (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoLoopFuse (discontinued)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
KlaviyoLoopFuse (discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.1
76 Ratings
7% above category average
LoopFuse (discontinued)
-
Ratings
WYSIWYG email editor8.168 Ratings00 Ratings
Dynamic content7.872 Ratings00 Ratings
Ability to test dynamic content7.367 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.568 Ratings00 Ratings
Mobile optimization8.273 Ratings00 Ratings
Email deliverability reporting8.089 Ratings00 Ratings
List management8.475 Ratings00 Ratings
Triggered drip sequences8.966 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.5
57 Ratings
0% below category average
LoopFuse (discontinued)
-
Ratings
Lead nurturing8.655 Ratings00 Ratings
Lead scoring and grading7.216 Ratings00 Ratings
Data quality management7.020 Ratings00 Ratings
Automated sales alerts and tasks7.120 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
7.9
73 Ratings
7% above category average
LoopFuse (discontinued)
-
Ratings
Dashboards8.273 Ratings00 Ratings
Standard reports8.070 Ratings00 Ratings
Custom reports7.534 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.2
54 Ratings
11% above category average
LoopFuse (discontinued)
-
Ratings
API8.453 Ratings00 Ratings
Role-based workflow & approvals7.521 Ratings00 Ratings
Customizability8.526 Ratings00 Ratings
Integration with Salesforce.com8.43 Ratings00 Ratings
Best Alternatives
KlaviyoLoopFuse (discontinued)
Small Businesses
SALESmanago
SALESmanago
Score 9.9 out of 10
SALESmanago
SALESmanago
Score 9.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.9 out of 10
SALESmanago
SALESmanago
Score 9.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoLoopFuse (discontinued)
Likelihood to Recommend
9.2
(76 ratings)
8.3
(3 ratings)
Likelihood to Renew
10.0
(2 ratings)
5.6
(3 ratings)
Usability
8.0
(3 ratings)
8.0
(1 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoLoopFuse (discontinued)
Likelihood to Recommend
Klaviyo
Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.
Read full review
Discontinued Products
My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Read full review
Pros
Klaviyo
  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Read full review
Discontinued Products
  • It is easy to use without too much set-up.
  • The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
  • The reporting information is very in-depth and detailed.
Read full review
Cons
Klaviyo
  • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
  • Easier way to clean up and clear out inactive users
  • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
Read full review
Discontinued Products
  • I think creating the HTML email campaigns could be made easier.
  • I would like to have more HTML templates available.
Read full review
Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
Discontinued Products
Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second. I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
Read full review
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Read full review
Discontinued Products
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Read full review
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Read full review
Discontinued Products
No answers on this topic
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
Discontinued Products
No answers on this topic
Alternatives Considered
Klaviyo
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
Read full review
Discontinued Products
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Read full review
Return on Investment
Klaviyo
  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
Read full review
Discontinued Products
  • I can't really quantify ROI from Loopfuse
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers