Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Mailjet
Score 8.0 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$7.49
per month
Pricing
KlaviyoMailjet
Editions & Modules
No answers on this topic
Basic
$9.65
per month
Premium
$20.95
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
KlaviyoMailjet
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingBASIC - All of Mailjet’s core features for a low price. PREMIUM - Advanced features to leverage email strategy.
More Pricing Information
Features
KlaviyoMailjet
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
84 Ratings
6% above category average
Mailjet
8.1
14 Ratings
1% below category average
WYSIWYG email editor8.174 Ratings6.512 Ratings
Dynamic content8.279 Ratings7.69 Ratings
Ability to test dynamic content7.974 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.775 Ratings7.57 Ratings
Mobile optimization8.780 Ratings8.513 Ratings
Email deliverability reporting8.083 Ratings9.314 Ratings
List management8.383 Ratings9.114 Ratings
Triggered drip sequences8.874 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
64 Ratings
7% above category average
Mailjet
-
Ratings
Lead nurturing automation8.962 Ratings00 Ratings
Lead scoring and grading8.220 Ratings00 Ratings
Data quality management8.327 Ratings00 Ratings
Automated sales alerts and tasks7.825 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.3
6 Ratings
9% above category average
Mailjet
-
Ratings
Calendaring8.36 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.3
81 Ratings
10% above category average
Mailjet
8.6
13 Ratings
9% above category average
Dashboards8.481 Ratings7.813 Ratings
Standard reports8.378 Ratings9.313 Ratings
Custom reports8.142 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.9
62 Ratings
16% above category average
Mailjet
-
Ratings
API8.858 Ratings00 Ratings
Role-based workflow & approvals8.625 Ratings00 Ratings
Customizability8.833 Ratings00 Ratings
Integration with Salesforce.com9.45 Ratings00 Ratings
Third-party software integrations8.86 Ratings00 Ratings
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KlaviyoMailjet
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Vbout
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PFL Direct Mail Platform
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Score 9.3 out of 10
VerticalResponse
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Score 10.0 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
KlaviyoMailjet
Likelihood to Recommend
9.2
(84 ratings)
3.6
(14 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoMailjet
Likelihood to Recommend
Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Sinch (formerly CLX Communications)
I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Sinch (formerly CLX Communications)
  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
Read full review
Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Sinch (formerly CLX Communications)
  • Customer service is not excellent.
  • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
  • Multiple times I went to use the service in need of sending out an email and our service was not working.
Read full review
Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Sinch (formerly CLX Communications)
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Sinch (formerly CLX Communications)
No answers on this topic
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Sinch (formerly CLX Communications)
No answers on this topic
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Sinch (formerly CLX Communications)
No answers on this topic
Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Sinch (formerly CLX Communications)
Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also looked at other competitors, but Mailjet impressed us the most with their ease of use and excellent customer support.
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Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
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Sinch (formerly CLX Communications)
  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Mailjet Screenshots

Screenshot of Passport is Mailjet’s email editor that helps you create responsive emails in minutes and enables you to collaborate in real-time with other users inside the builder!Screenshot of Work as a team with Mailjet by inviting your team members to your accounts and defining each person’s role to increase productivity and ensure brand consistency.Screenshot of Check your campaign’s real-time statistics including opens, clicks, bounces, and more.Screenshot of Integrate Mailjet in less than 5 minutes and start sending emails via SMTP relay or Send API.Screenshot of Mailjet’s flexible infrastructure can process millions of emails per hour for customers worldwide with infinite scalability, real-time statistics, server availability, and distributed architecture.