Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Klipfolio KlipsLooker
Editions & Modules
Base
$90
per month
Grow
$190
per month
Team
$350
per month
No answers on this topic
Offerings
Pricing Offerings
Klipfolio KlipsLooker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.Must contact sales team for pricing.
More Pricing Information
Community Pulse
Klipfolio KlipsLooker
Considered Both Products
Klipfolio Klips
Chose Klipfolio Klips
Compared to Bime or Slemma it's much more versatile. Compared to Looker it's reasonably priced.
Looker
Features
Klipfolio KlipsLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio Klips
9.0
33 Ratings
11% above category average
Looker
7.6
132 Ratings
7% below category average
Pixel Perfect reports9.13 Ratings6.8108 Ratings
Customizable dashboards8.933 Ratings8.4131 Ratings
Report Formatting Templates9.13 Ratings7.5113 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio Klips
8.6
33 Ratings
10% above category average
Looker
7.2
130 Ratings
11% below category average
Drill-down analysis8.35 Ratings7.0126 Ratings
Formatting capabilities7.85 Ratings6.9128 Ratings
Integration with R or other statistical packages9.12 Ratings6.154 Ratings
Report sharing and collaboration9.133 Ratings8.7129 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio Klips
9.4
33 Ratings
14% above category average
Looker
8.1
126 Ratings
1% below category average
Publish to Web8.931 Ratings7.7104 Ratings
Publish to PDF9.228 Ratings8.3112 Ratings
Report Delivery Scheduling10.017 Ratings8.5108 Ratings
Report Versioning00 Ratings7.882 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio Klips
9.3
33 Ratings
18% above category average
Looker
6.5
126 Ratings
20% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings7.6122 Ratings
Location Analytics / Geographic Visualization9.133 Ratings7.3108 Ratings
Predictive Analytics10.01 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
7.5
126 Ratings
12% below category average
Multi-User Support (named login)00 Ratings8.0118 Ratings
Role-Based Security Model00 Ratings7.3103 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.4120 Ratings
Report-Level Access Control00 Ratings7.458 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
5.5
94 Ratings
34% below category average
Responsive Design for Web Access00 Ratings5.990 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.184 Ratings
Best Alternatives
Klipfolio KlipsLooker
Small Businesses
Supermetrics
Supermetrics
Score 9.9 out of 10
Yellowfin
Yellowfin
Score 8.8 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.9 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
IBM Analytics Engine
IBM Analytics Engine
Score 8.5 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klipfolio KlipsLooker
Likelihood to Recommend
8.8
(35 ratings)
8.3
(132 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(8 ratings)
Usability
9.5
(13 ratings)
8.8
(12 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
9.1
(12 ratings)
8.8
(14 ratings)
Implementation Rating
8.2
(1 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Klipfolio KlipsLooker
Likelihood to Recommend
Klipfolio
Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
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Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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Pros
Klipfolio
  • All my reporting requirements have been met.
  • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
  • The information you need is at your fingertips in a matter of seconds.
  • Whenever I have a question, the customer service is always there to answer it.
Read full review
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Cons
Klipfolio
  • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
  • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
  • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
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Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
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Likelihood to Renew
Klipfolio
No answers on this topic
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Klipfolio
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Klipfolio
No answers on this topic
Google
No objections
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Performance
Klipfolio
No answers on this topic
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Klipfolio
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
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Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
Klipfolio
None at all; just be sure of what information you will need for working.
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Google
Very satisfied, easy to implement
Read full review
Alternatives Considered
Klipfolio
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
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Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
Read full review
Contract Terms and Pricing Model
Klipfolio
No answers on this topic
Google
Perfect price to performance
Read full review
Return on Investment
Klipfolio
  • It made reporting a breeze as we didn't have to spend time creating the reports
  • The reporting forum really helped give our team more metrics to add to reporting
  • Always ready to view Dashboard meant stakeholders could view reports at any given time
Read full review
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
ScreenShots

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.