What users are saying about
10 Ratings
11 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.6 out of 100
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Likelihood to Recommend

Kochava

It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc.
It's not suited if you aren't doing any marketing spends on paid channels.
Anonymous | TrustRadius Reviewer

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kochava
Mailigen
7.4
WYSIWYG email editor
Kochava
Mailigen
8.0
Dynamic content
Kochava
Mailigen
8.0
Ability to test dynamic content
Kochava
Mailigen
7.0
A/B testing
Kochava
Mailigen
6.0
Mobile optimization
Kochava
Mailigen
8.0
Email deliverability reporting
Kochava
Mailigen
9.0
List management
Kochava
Mailigen
3.0
Triggered drip sequences
Kochava
Mailigen
10.0

Reporting & Analytics

Kochava
Mailigen
3.0
Dashboards
Kochava
Mailigen
3.0
Standard reports
Kochava
Mailigen
4.0
Custom reports
Kochava
Mailigen
2.0

Pros

Kochava

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.
Anonymous | TrustRadius Reviewer

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Howard Rybko | TrustRadius Reviewer

Cons

Kochava

  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.
Anonymous | TrustRadius Reviewer

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis | TrustRadius Reviewer

Likelihood to Renew

Kochava

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 8.7
Based on 7 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Egils Boitmanis | TrustRadius Reviewer

Usability

Kochava

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis | TrustRadius Reviewer

Support Rating

Kochava

Kochava 8.0
Based on 1 answer
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Anonymous | TrustRadius Reviewer

Mailigen

Mailigen 9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis | TrustRadius Reviewer

Implementation Rating

Kochava

No score
No answers yet
No answers on this topic

Mailigen

Mailigen 7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis | TrustRadius Reviewer

Alternatives Considered

Kochava

Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.
Anonymous | TrustRadius Reviewer

Mailigen

We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer
Cristo Pajust | TrustRadius Reviewer

Return on Investment

Kochava

  • It's helped increase user LTV through selection of right marketing channels.
  • It's helped decrease CAC through attribution tracking.
  • It has taken a lot.of tech bandwidth for integration.
Anonymous | TrustRadius Reviewer

Mailigen

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Taylor Patton | TrustRadius Reviewer

Pricing Details

Kochava

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Add comparison