Kochava vs. Mailigen

Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.

Incentivized

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!

Incentivized

• Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

Incentivized

• Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
• Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
• Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
• Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.

• Hard to pull reporting
• often tracking issues, and advertisers seem to have a hard time integrating
• lack of visibility on many events, and poor fraud detection

Incentivized

• Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
• It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.

We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.

Not user friendly, poor reporting.

Incentivized

Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Incentivized

Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.

With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.

It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.

Incentivized

Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.

Incentivized

• Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
• Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
• We can also use Kochava's app links and QR codes to boost our conversion.
• Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.

Incentivized

• Better delivery of mail campaigns giving better ROI numbers
• Better stats so that we can assess what works and what does not.