TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kochava

    Score10 out of 10
    N/AKochava is a mobile attribution and analytics platform for enterprises.N/A

    Twilio Zipwhip (discontinued)

    Score8.1 out of 10
    N/AZipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.

    $19

    per month

    Pricing
    KochavaTwilio Zipwhip (discontinued)
    Editions & Modules
    No answers on this topic
    Starter
    $19.00
    per month
    Unlimited
    $49.00
    per month
    Premium
    $99.00
    per month
    Commercial
    Contact sales team
    Offerings
    Pricing Offerings
    KochavaTwilio Zipwhip (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    KochavaTwilio Zipwhip (discontinued)
    Considered Both Products
    Kochava
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    78%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    78%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    71%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Best Alternatives
    KochavaTwilio Zipwhip (discontinued)
    Small Businesses
    Firebase Crashlytics
    Score9.8 out of 10
    EZ Texting
    Score9 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.8 out of 10
    Attentive
    Score8.5 out of 10
    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
    Airship
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KochavaTwilio Zipwhip (discontinued)
    Likelihood to Recommend
    8.5
    (4 ratings)
    4.5
    (10 ratings)
    Usability
    3.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    5.0
    (2 ratings)
    1.4
    (3 ratings)
    User Testimonials
    KochavaTwilio Zipwhip (discontinued)
    Likelihood to Recommend
    Kochava
    Beneficial
    for creating a quarterly report of top-quality campaign data sources for the
    company's marketing department, integrated with networks and publications.



    It
    is a marketing solution that is being used to manage and analyze data from
    mobile application campaigns.



    You're
    also helping employees accomplish difficult tasks while keeping company data
    protected.
    Incentivized
    Read full review
    Discontinued Products
    Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
    Incentivized
    Read full review
    Pros
    Kochava
    • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
    Incentivized
    Read full review
    Discontinued Products
    • API to allow triggered text messaging.
    • Tied to a direct phone number that people can also call.
    • Easy to track a conversation in a thread.
    Incentivized
    Read full review
    Cons
    Kochava
    • Hard to pull reporting
    • often tracking issues, and advertisers seem to have a hard time integrating
    • lack of visibility on many events, and poor fraud detection
    Incentivized
    Read full review
    Discontinued Products
    • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
    • The ability to send video through this program would significantly enhance its functionality for us.
    Incentivized
    Read full review
    Usability
    Kochava
    Not user friendly, poor reporting.
    Incentivized
    Read full review
    Discontinued Products
    It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
    Incentivized
    Read full review
    Support Rating
    Kochava
    They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
    Incentivized
    Read full review
    Discontinued Products
    Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
    Incentivized
    Read full review
    Alternatives Considered
    Kochava
    It is a wonderful option
    with favorable virtues to be applied in the company's marketing process, it
    allows us to obtain information through consultation and analysis, they are attentive
    and friendly when offering their service and support, it also includes
    functions such as a fraud tool for the management of push consent, very useful
    for additional reports in analysis teams, is also competitive because it is
    providing adequate payment alternatives.
    Incentivized
    Read full review
    Discontinued Products
    Zipwhip is just a little bit more user-friendly than AliveChat because it allows you to text people on more scale. AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the better product.
    Incentivized
    Read full review
    Return on Investment
    Kochava
    • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
    • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
    • We can also use Kochava's app links and QR codes to boost our conversion.
    • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
    Incentivized
    Read full review
    Discontinued Products
    • Less confusing worker experience for our customers
    • Less back and forth communication
    • Less need for documentation about things communicated over text
    Incentivized
    Read full review
    ScreenShots