Kochava vs. Twilio Zipwhip (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kochava
Score 9.4 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Twilio Zipwhip (discontinued)
Score 7.7 out of 10
N/A
Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.
$19
per month
Pricing
KochavaTwilio Zipwhip (discontinued)
Editions & Modules
No answers on this topic
Starter
$19.00
per month
Unlimited
$49.00
per month
Premium
$99.00
per month
Commercial
Contact sales team
Offerings
Pricing Offerings
KochavaTwilio Zipwhip (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
KochavaTwilio Zipwhip (discontinued)
Top Pros
Top Cons
Best Alternatives
KochavaTwilio Zipwhip (discontinued)
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KochavaTwilio Zipwhip (discontinued)
Likelihood to Recommend
8.5
(4 ratings)
5.3
(10 ratings)
Usability
3.0
(1 ratings)
8.0
(1 ratings)
Support Rating
5.0
(2 ratings)
1.4
(3 ratings)
User Testimonials
KochavaTwilio Zipwhip (discontinued)
Likelihood to Recommend
Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Discontinued Products
Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
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Pros
Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Discontinued Products
  • API to allow triggered text messaging.
  • Tied to a direct phone number that people can also call.
  • Easy to track a conversation in a thread.
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Cons
Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Discontinued Products
  • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
  • The ability to send video through this program would significantly enhance its functionality for us.
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Usability
Kochava
Not user friendly, poor reporting.
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Discontinued Products
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
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Support Rating
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Discontinued Products
Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
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Alternatives Considered
Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Discontinued Products
Zipwhip is just a little bit more user-friendly than AliveChat because it allows you to text people on more scale. AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the better product.
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Return on Investment
Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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Discontinued Products
  • Less confusing worker experience for our customers
  • Less back and forth communication
  • Less need for documentation about things communicated over text
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ScreenShots